Unlike a once - off advertising campaign, content marketing is a long - term strategy, based on building a
strong relationship with your target audience, by giving them high - quality content that is very relevant to them on a consistent basis.
Twitter can help you build
relationships with your target audience.
Developed social media strategies for clients designed to build relationships with their target audience
As far as FaceBook advertising for real estate investors goes, you need to be working on building
a relationship with your target audience instead of just blasting them with your services.