Here's the thing: you've benefited more from a
tight relationship with reporters than just about anyone else in public life, but you don't necessarily NEED them anymore.
Close relationships with reporters are valuable, but less so than before the shakeup — layoffs, downsizing, reorganizing means many of the writers we counted on to get our stories out are no longer working our beat — or working in journalism at all.
Ousted White House communications director Anthony Scaramucci had high hopes for
improved relationships with reporters, according to a memo posted online, which listed five priorities for the communications staff, including «Improve the culture» and «Fill the content void.»
This article describes some of the priorities and perspectives of journalists, and suggests «best practices» for the career development professional who is interested in building a mutually
beneficial relationship with a reporter.
Not only does specialization allow the firm to understand your offerings and ramp up more quickly, but equally importantly, it means that your account director and PR team will have
relationships with reporters at the publications where you want to be featured.
Today's public relations movers and shakers understand how to manage and
maintain relationships with reporters, publication contributors, industry influencers, online editors, and many others.
If you can, buy»em a beer (or coffee or lunch)-- bullshitting with a blogger is no different than cultivating
a relationship with a reporter.
Nora Carr, author of «Telling Your Story: A Toolkit for Marketing Urban Education,» offer this list of tips for developing marketing strategies and
relationships with reporters.
If I'm building
a relationship with a reporter but I feel compelled to cover my bases by recording the conversation, then I want to be open with that.
If you would like to enhance your ability to be quoted in the media you need to establish
relationships with reporters, editors and producers.
I have experience writing press releases, press kits, interviewing, marketing campaigns, building
relationships with reporters, managing a PR calendar, and analyzing the results of these efforts to improve them.