The Peeple controversy, in essence, demonstrates everything that is wrong with the internet: Normal persons — who are typically kind, polite, and
relatively good communicators — are moved to voice things online in a way they would never do face - to - face.
How you bridge the gap is
relatively simple on the legal side — you have to make sure you have an effective overall team head and the
best communicators as your specialist legal team and then make sure you have clear communications loops with the company and have regular updates so that all key issues and positions are filtered into a funnel leading to the SPA or APA which after all reflects what the deal is.