The relatively high response rate from a busy group of professionals suggests a strong interest in sharing their views about these important topics.
But despite email's
relatively high response rate, smart campaigns will integrate it into their overall communications with supporters — it's not Facebook vs. email, but Facebook AND email AND Twitter AND the other channels supporters want to use.
Email's strength, by contrast, is
its relatively high response rate — if you have an active list, your members are much more likely to act on an email than they are to even have a chance to see your content on Facebook.
Not exact matches
For instance, in terms of
response rates, white men seem to be in
relatively high demand on OkCupid, while black women tend to get the lowest
response rates to their messages — even though they're the female demogrpahic most likely to respond to messages.