Do you know that the top skills and use of
relevant keyphrases can make your profile more valuable?
Not exact matches
For example if you are building links for «red widgets» — you may begin to rank for «red widgets the best advice», «an explanation of red widgets» — if you have
relevant content for those
keyphrases on your site.
A good
keyphrase targets your region and your practice area in a format that proves to be the most popular and
relevant.
Remember, the goal of your website and search engine marketing strategy is to convince Google's algorithm that your website is the most
relevant for your
keyphrase or
keyphrases.