Fire up what ever your
keyword tool of choice is, for this post I'll be using Term Explorer, mostly because it gives me practically unlimited
relevant suggestions (up to 90,000) but it also provides all the search volume and competitive data I need to get started.
Relevant Proficiencies Web Analytics Tools — Omniture (Sitecatalyst, Discover and Insight), Web Trends, Unica Net Insight, Google Analytics • Website Testing Tools — Content and Creatives: Omniture Test & Target, Google Website Optimizer; Tracking Mechanisms: Firebug, Http watch, Httpfox, Charlesproxy • SEO Tool — Web CEO, WebPosition Gold • PPC Tool — Google Adwords (Adwords Qualified Individual), Yahoo! Search Marketing (Overture) • Display Advertising — Atlas, DoubleClick •
Keywords Tool — Word Tracker, Overture
Keywords Suggestion, Google
Keywords Suggestion • Behavioral Targeting / Personalization — Test & Target, Web Trends Visitor Intelligence, BT Buckets • Data Collection — Omniture Excel Client, Web Trends Smart Reports and ODBC Driver, SQL • Data Visualization — SAP Xcelsius, MS Excel, MS Word, PDF • Competitive Analysis Tool • Hitwise, Compete, Alexa, Google Ad Planner • Webs Demography — Hitwise, Google Ad Planner, MSN Ad Lab • Graphic Tools — Macromedia Dream Weaver, Adobe Photoshop 5.0