Hook their attention with a powerful sentence, idea, story, add a pretty and
relevant picture to the left / right of the text, and keep links and sidebar and header simple and clean.
This is also what a skilled resume writer must do; gather pertinent information, sift through it
to determine what's
relevant and what's not, and then put it down in writing in the most streamlined and readable presentation in a way that
leaves a vivid 3 - D
picture of an ideal candidate on the reader's mind.