With increased access to and
reliance on analytics, firms will be in a good position to identify trends and triggers, and offer proactive counsel to clients and prospective clients.
What CMOs need to guard against is a one - dimensional
reliance on analytics.
Not exact matches
Referral traffic (desktop + mobile) to the top 30 Facebook publishers (as defined by their
reliance on Facebook) plunged 32 percent from January to October, according to SimpleReach, a distribution
analytics company.
The smartphone sector saw shipments fall 2 per cent in the past year, according to Strategy
Analytics, so the company must evolve beyond its
reliance on a device that still accounts for more than 60 per cent of revenue.
While trending information can be insightful,
reliance on just
analytics will result in the missing of key signals related to context.
Sen. John McCain's 2008 presidential bid, hamstrung in part by its
reliance on public financing, hired just 15 staffers in the areas of technology, digital, data or
analytics over the course of the campaign.
The former activity is a cue for cognitive effort and as such led to decreased
reliance on (incorrect) intuition, and more
on dispassionate
analytic thinking.
The early failure of Big Data in the financial industry caused many organizations to pull back, refine their methodologies, better balance their
reliance on predictive
analytics, and create checks and balances involving human intervention.