We have been unwilling to place our financial need ahead of
the religious needs of the audiences we serve.
Not exact matches
It is not stipulated that the proper exercise
of your
religious rights means that they
need to occur in public in front
of an
audience.
We
need to understand the
religious significance
of the miracle accounts to their original
audience so that we do not lose sight
of the point
of these passages.
(44) In commenting on these correlations, Buddenbaurn noted that the
religious television
audience reports quite different
needs from those
of the general television
audience, Television viewing as a whole has been found to be most useful in satisfying the
needs to be entertained, to kill time, to relax and release tension, and to avoid feelings
of loneliness.
It is apparent that much more research is
needed before the size
of the total
audience of religious programs and its breakdown into categories
of programs can be accurately evaluated.
The objectives
of the
religious television program
need to be spoiled out first in terms
of what
audience it hopes to target.
First, one
needs to look at the dominant characteristics
of the
religious television
audience: most viewers are people who are already active church members.
In evaluating the influence
religious television has or may have on its
audience and society, one
needs to be aware, therefore,
of the perspective from which the subject is being viewed.
While in most
audiences of religious programs there is a percentage
of people who are unchurched or who indicate little interest in religion in general, it
needs to be noted that this percentage is consistently small.
One is that because
of the active part played by people in the
audience in seeking out gratifying communications to meet their personal and social
needs, the dominant uses being made
of a
religious program may be quite different from the stated aims
of the program itself.