The research indicates that after a decade of steady growth, audience sizes for most major paid - time
religious programs reached a plateau in 1977 and have been fluctuating since then.
Not exact matches
According to experts, Trump's executive order would strengthen
religious exemptions under federal laws and
programs, but it wouldn't have the
reach to quell debates over Christian - owned businesses refusing to serve same - sex weddings.
After conducting a review of its faith based
programming, the network said it wants to raise its game across all
religious output,
reach as many people as possible and portray the diversity of beliefs and society.
Again, the growth in the combined audience for syndicated
religious programs appears to have
reached a peak in 1977 and has been fluctuating
While the broadcast evangelists envisage television as a God - given tool by which to
reach «the world» with their message, research on
religious television
programs indicates that the actual audience of most
religious programs is highly segmented and that those who watch usually do so for very specific reasons.
(The two studies by Dennis and Robinson parallel each other to a large extent and
reach similar conclusions with regard to the audiences of
religious programs in these locations and in this period.)
One interesting observation to be gained from these figures is that the paid - time
religious programs had
reached the peak of their influence, numerically at least, almost three years before most public attention was given to them in the election year of 1980.
Evangelical
programs derive their raison d'etre from their intent to spread the gospel to those who are beyond the current
reach of the church, yet their syndication patterns reflect the practice of aiming for those areas of the country already high in church attendance and
religious interest.
In spite of this dominant use now being made of
religious programs by church people, the paid - time broadcasters still maintain that the dominant intention of their
programs is evangelism (i.e.,
reaching outsiders).
The plateau
reached in 1977 and the demographic characteristics of the audience attained at this point provide a different picture and a different perspective: that paid - time
religious programming on television is not a universal model of
religious faith for the future but is primarily a specialized
programming service for a specialized audience.
Central to an understanding of what will be the future of
religious television in America is the fact noted in the research on audience sizes: that the audiences for paid - time
religious programs as a whole
reached a plateau around the year 1977.
From the present perspective, however, the audience patterns for the past decade are indicative of growth to the point of market saturation (i.e., it appears that in 1977 the paid - time
religious broadcasters
reached the peak of their growth with the audience segment they can
reach with their present
program formats and contents).
While it is possible to
reach a greater unchurched audience by modifying the
religious content of
programs, the objectives of such
programming must be suitably modified also.
This pilot project builds on the Science for Seminaries project by fostering a science
program in rabbinic education, thereby broadening the scope of
religious communities
reached by the project.