It does reveal that
religious television viewers are more generous contributors than non-viewers.
And the households of
religious television viewers are often made up of older or single persons.
Not exact matches
Reuters: Preacher alarms many Egyptians with calls for Islamist vice police Many Egyptian
viewers were horrified when preacher Hisham el - Ashry recently popped up on primetime
television to say women must cover up for their own protection and advocated the introduction of
religious police.
This means that
television is itself becoming a kind of religion, shaping the faith and values of many people in the nation, and providing an alternate worldview to the old reality, and to the old
religious view based on that reality, for millions of
viewers.
It places great emphasis on the overt experiential and emotional aspects of
religious faith, making it more appealing and engaging to
television viewers than other more mystical or conceptual expressions of Christianity.
For most heavy
viewers of
religious television, watching is both an expression of belief and an act of protest against the world of general
television.
The study boldly suggests that «commercial
television viewing may supply or supplant (or both) some
religious satisfactions and thus lessen the importance of religion for its heavy
viewers» (p. 10).
Heavy
viewers of
religious television are more likely than light
viewers to describe themselves as conservative, to oppose a nuclear freeze, and to favor tougher laws against pornography.
When heavy
viewers were asked whether watching
religious television had changed their involvement in the local church, 7 % said it had, and 3 % said it had decreased their involvement.
To get around this problem with
religious TV
viewers, the Annenberg researchers went to several previous months of Arbitron
television viewers «diaries, looked up the actual programs watched by day, hour and channel in the TV Guide, and thereby identified «confirmed viewing» — in other words, what people really watched.
The Annenberg report boldly suggests that «commercial
television viewing may supply or supplant (or both) some
religious satisfactions and thus lessen the importance of religion for its heavy
viewers.
(2) Buddenbaum, in 1979, found that regular
viewers of
religious television programs are twice as likely to be female as male.
In Onondaga County in 1971 Solt found that 18 percent of all regular listeners or
viewers of
religious radio and
television programs were people who claimed they rarely or never went to church.
While the evangelical and fundamentalist broadcasters have been successful in raising money, in building large organizations and support services, in utilizing new technologies, and in providing sophisticated
religious programming for evangelical
viewers, they have not demonstrated any greater capacity or ability to get their message across to the larger
television population.
Because of the strong dynamic of defense mechanisms, the major effect of
religious television programs will be one of reinforcement of existing attitudes that most
viewers would hold in harmony with the broadcaster.
A review of the research suggests that the most effective uses of
television in relation to those outside the normal reach of the Christian faith lie within the areas of imparting information about
religious issues or organizations, the suggestion of
religious questions for consideration by the
viewer as applicable to his or her life, and the maintenance of a positive image in relation to general or specific
religious issues or organizations.
When applied to
religious television, we might predict that
religious television programs will have their greatest effect on a
viewer when the
viewer is aroused because of a particular need; when the recommended action on the
religious program becomes salient to the person because of a lack of other options within their repertoire; when the action is perceived as being a realistic and rewarding solution to the need; when the
viewer has experienced favorable consequences as a result of the action in the past; and when the program presents options for action that the
viewer has opportunity to perform.
(5) Solt, in a study of
religious program audience in a New York county, found significant differences occurring at age 44, (6) while Buddenbaum found that frequent
viewers of
religious television were most likely to be over the age of 62, while those who never watch are more likely to be under age 34.
First, one needs to look at the dominant characteristics of the
religious television audience: most
viewers are people who are already active church members.
interest, further discrimination is possible: not all religiously interested people are
viewers of
religious television programs.
Viewers are more likely to associate the Christian viewpoint with the paid - time
religious stance seen on
television, especially in situations where the
viewer lacks other points of reference.
Religious television programs therefore can be divided into two main groups: sustaining - time programs, where the network or local station meets all or part of the costs of producing and broadcasting the program; and paid - time programs, where the broadcaster himself meets all the costs of producing and broadcasting the program, mainly by raising money from
viewers.
The available research indicates that
religious television programs demonstrate little ability to stimulate formation of a relationship between
viewers and a church where a previous relationship did not exist.
Chapter 10 will cover research of the following issues: Do
religious television programs effect attitudinal and behavioral changes in
viewers?
It has been noted already that
religious television viewing increases significantly with age and that older
viewers demonstrate an increased interest in serious content on
television, especially news and public - affairs programming, as compensation for losses of more social sources of information and engagement.
Viewers are more likely to express influences of
religious programs in actions which are proximate to the
television screen, such as contacting or subscribing to a
religious broadcast organization rather than through the more distant option of initiating a relationship with a neighborhood church.
When a consummatory role is sought from
religious television, such as in seeking a faith commitment from
viewers, the medium exerts strong pressures on how the matter is to be «closed,» and essential elements of the Christian faith which can not be communicated en masse by
television are necessarily excluded.
«Honestly, for the world's greatest actor he has the worst taste in
television,» Anderson said, explaining that there was a several month period in which Lewis was a
religious viewer and advocate for Discovery Channel's survival reality series Naked And Afraid.