[But] the soul is created [and] enhanced by the people working
on it and experiencing it and these initiatives can come to life in magical ways resulting in repeat business,» says Ghizlan Guenez, CEO of The Modist, a Dubai - based e-commerce
site that offers contemporary designer brands like Stella Jean and Maison Rabih Kayrouz to
women whose
religious, cultural or personal tastes lean to a modest style aesthetic.