Ad Age recently reported that companies that
rely on checkout line activity, such as Mondelez, Hershey, and Wrigley, are scrambling to find new ways to convince shoppers to make impulse buys.
Not exact matches
Before you
rely on marketing automation to solve your
checkout issues, take a closer look at factors leading up to
checkout and evaluate the design of your purchase flow:
That might mean good business for the book industry as eager reading consumers simply press Buy, but it signifies bad business for libraries who
rely on patron
checkouts to justify their role within their communities.