Unsuccessful attempts to apply mass marketing techniques to niche dating site
reminds marketers that users subscribe to a niche product for the
sense of community, individual focus, and safety it provides.
The work seemed to flood the auditorium with a
sense of a bright future brought about by
community, and
reminded me
of something Rankine had said the night before: «What is exciting about this audience is that there are imaginations that can go places my imagination can not go, and collectively we can move forward.»