Robert offers this insight to explain why more marketers say they focus on creating the right content for the right person at the right time, yet fewer
report crafting content specifically for the buyer's journey: «It could be a semantical difference to some degree, but rather than the «old - school» development of content for the buyer's journey, we're seeing a focus on dynamically serving up content in the audience's time — no matter what stage they happen to be in.
Not exact matches
In our recent research on B2B North America marketers, we found that B2B marketers in general
reported a decrease in «always / frequently
crafting content for specific points in the buyer's journey» (53 % in 2017 vs. 41 % in 2018).
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Report Shows Professional
Content May Be Future of Online Video Main The Conversion Value of Well
Crafted Description Tags in SERPs»