Not exact matches
Even after a return to (low) growth, Yahoo will continue losing share of the worldwide search market
as other players — including Google, Baidu, Microsoft and Sohu — grow their search
ad businesses more quickly,» the market research firm
reported Monday.
The brand began planning almost two years ago,
Ad Exchanger
reports,
as Oreo approached its 100th birthday.
Thick
as a tombstone and serving the same essential purpose, it's already the book of the year, excerpted and
reported on and tweeted about
ad nauseam.
What you might have missed: Yahoo's display
ads are also on a downward slope,
as the company
reported a 7 % drop in revenue, excluding traffic costs, to $ 381 million.
Traditional marketing tactics, such
as paying to create and distribute new
ads, are still common even though The Guardian
reports that a person is more likely to summit Mount Everest than click on a banner
ad.
Beyond hardware and apps, Amazon is also beefing up its digital
ads business, a direct threat to Google's core business,
as CNBC
reported last year.
Unilever, the parent company of dozens of household brands such
as Dove, stopped producing
ads featuring gender stereotypes in 2016 upon determining that a mere 2 percent of all
ads feature intelligent women, 3 percent show women in positions of power and 1 percent portray women with a sense of humor, Fortune
reports.
Things were so nascent that
as Wired
reported in 2010, the
ad agency buying the
ads ran into an obvious but unexpected problem: «It had to create websites for its clients, who weren't even sure that interacting online was a good idea - or that the
ads were even legal.»
As part of the deal, NBUniversal will be the exclusive seller of
ads across Apple News starting in 2017, though publishers can still sell
ads alongside their own articles, according to media
reports.
Ad Age recently
reported that companies that rely on checkout line activity, such
as Mondelez, Hershey, and Wrigley, are scrambling to find new ways to convince shoppers to make impulse buys.
A Boston - based mobile marketing agency, Copley Advertising, has attracted several anti-abortion groups
as clients for the location - based abortion clinic
ad targeting service, Rewire, a nonprofit women's rights news site,
reported this week.
As has been widely
reported, Trump's campaign has not been spending heavily on TV
ads or traditional campaign staff:
Another important measurement of Google's
ads business changed this quarter
as it started
reporting Network properties growth in impressions versus clicks to reflect the way advertisers buy programmatic
ads.
«Alibaba's
ad revenues show no signs of slowing down
as user engagement on the Taobao app increases and the company continues to deliver highly relevant
ads to consumers,» said eMarketer Forecasting Analyst Cindy Liu in an online
report.
NPR recently
reported that Time Warner - owned CNN made roughly $ 100 million more in
ad revenues this year than in past election years,
as CNN could reportedly approach $ 1 billion in profit this year for the first time in the network's history.
Previously, Google
reported its
ad revenue, the bulk of its business, in combination with sales from its riskier bets, such
as connected thermostat business Nest
as well
as the aforementioned moonshots.
The relative lack of minority employees at Twitter was particularly galling, say Luckie and Miley, because the platform had become such an important tool for the global black community, through a vibrant and dedicated subset of users known
as Black Twitter — who speak to one another about the reality of blackness in America and who often contribute original
reporting, spreading news through
ad hoc hashtag communities like #BlackLivesMatter.
The ASA also found that although a footnote to the
ad reported 126 women «agreed» the product performed
as advertised, in fact 126 had been polled — only 70 % of those women in fact agreed.
In 2013, Facebook overtook Yahoo
as the second largest seller of digital
ads worldwide, according to a
report by eMarketer.
But the company has since denied any such plans,
as BuzzFeed
reported, and instead said it is testing a program that would serve up anti-extremist
ads next to results that might be considered dangerous.
It was just over a year ago that Mayer pilfered de Castro from Google - her old stomping grounds - to serve
as the company's «top
ad executive and liaison to marketers on Madison Avenue,»
reports The Wall Street Journal.
Oliver described how revenue from print advertising has plummeted while advertisers are not willing to pay
as much for digital
ads;
as a result, digital advertising has failed to offset print's decline despite publications
reporting rising digital
ad revenue.
According to a survey last month of 100,000 sellers on Facebook by commerce platform vendor Payvment, 39 percent of respondents
report having used Facebook
Ads, «making this the most prevalent marketing tactic used by sellers to drive traffic to their stores beyond general Facebook marketing — such
as promotions and deals posted to their wall — and nearly 70 percent of respondents say they plan to use Facebook
Ads again.»
On August 4th, 2013, The Wall Street Journal
reported on the growing subculture of Weird Twitter in an article titled «Some Twitter Users Push Back on
Ads,» describing the trend
as a reactionary movement against the influx of corporate brands and advertising campaigns on the popular microblogging network.
And in September, ProPublica
reported that Facebook's
ad targeting system allowed buyers to reach people who identified themselves
as «Jew haters» and other anti-Semitic categories.
It likely doesn't want to low - ball and have to revise the number upward later,
as it did when it initially
reported the Russian election interference
ads were seen by 10 million users and later had to admit to congress it was actually 126 million when organic posts were included.
As a
report from Electrek first pointed out, Volvo has some new
ads where its S90 model comes with the description «self - driving Pilot Assist.»
Tonight on Nightly Business
Report, sales and profit soar at Google's parent company Alphabet
as it remains a dominant player in online
ads.
As soon as content gets pushy, pitchy, disrespectful of the user experience, encroaching on privacy and poorly targeted (irrelevant), Facebook fatigue quickly sets in among users and they will unlike your page, hide your ads, hide your content and even report as spa
As soon
as content gets pushy, pitchy, disrespectful of the user experience, encroaching on privacy and poorly targeted (irrelevant), Facebook fatigue quickly sets in among users and they will unlike your page, hide your ads, hide your content and even report as spa
as content gets pushy, pitchy, disrespectful of the user experience, encroaching on privacy and poorly targeted (irrelevant), Facebook fatigue quickly sets in among users and they will unlike your page, hide your
ads, hide your content and even
report as spa
as spam.
As Ad Age's Anthony Crupi
reports, Van Pelt said viewers who fall asleep to his midnight TV show and wake up to the new digital program might feel like they're married to him or are «hooking up,» then asked the audience to «decide which is the more horrifying thought.»
As CBS
reports, Trump says the
ads would «scare [kids] from ending up like the people in the commercials.»
As questions continue about whether influencers will retain their value, Viacom trotted out a veritable Who's Who of young influencers and creators,
Ad Age's Anthony Crupi
reports, with the company's pitch awash with digital natives like JoJo Siwa, Arturo Castro and Liza Koshy.
As Ad Age's Megan Graham
reports, in a London investor meeting WPP Executive Chairman Roberto Quarta only kind of addressed Sorrell's departure.
Whereas businesses that have not invested in
ads are more than twice
as likely to
report that the effectiveness of social media marketing for their business is «uncertain» or «very ineffective».
However, when we split these results based on whether or not the respondents had invested in
ads, we found that businesses that have invested in social media
ads are more than twice
as likely to
report that social media marketing is «very effective».
Our State of Social 2018
report also uncovered that companies that invest in social media
ads are more than twice
as likely to say social media marketing is «very effective» for their business:
In the meanwhile,
as Facebook continues its lucrative business
as usual — raking in huge earnings thanks to its
ad platform (in its Q1 earnings this week it
reported a whopping $ 11.97 BN in revenue)-- Internet users are left performing unpaid moderation for a massively wealthy for - profit business while simultaneously being subject to the bogus and fraudulent content its platform is also distributing at scale.
Pandora Takes Aim At Spotify And IHeartRadio With Programmatic Audio
Ads AdAge
reports: «Pandora said Tuesday that it will now offer its audio inventory programmatically through popular demand - side platforms such
as MediaMath, The Trade Desk and AdsWizz.»
This is basically the only colorful graphic on any Google SERP and
reports suggest that CTR can increase by
as much
as 20 % -30 % by having this logo displayed next to your
ad.
«A shameful display of political and civic cowardice» After the assault on Marjory Stoneman Douglas High School in Florida that killed 17 people, brands including Delta, United, Hertz, Enterprise and Symantec ended discount programs for NRA members,
as Ad Age's E.J. Schultz and Adrianne Pasquarelli
report.
Ad Age: Earlier this year, a Deutsche Bank analyst released a
report that suggested MDC has been open to selling the holding company to players such
as Dentsu and Havas.
Of the top 1,000
ad spenders on Facebook, only seven ceased buying
ads following
reports that Cambridge Analytica misused user data
as it tried to influence the 2016 presidential elections and the Brexit vote, according to an analysis performed by digital intelligence platform Pathmatics.
Ethereum is the most important laggard in the segment,
as the coin couldn't find footing since the
reports regarding the Google
ad - ban, with the price of the token breaching the February low today.
But
as Ad Age's Jeanine Poggi
reports, for some reason the Twittershere is «calling out BMW
as one of the brands pulling its
ads.»
Infosecurity Magazine
reported that some attackers inject malicious code into
ads, otherwise known
as malvertising, to install cryptocurrency mining tools designed to harvest Monero.
Feb 8 Twitter Inc on Thursday
reported its first quarterly net profit and topped Wall Street targets
as video
ad sales rose, but the number of people using the social network fell short of expectations
as Twitter shut down fake accounts.
A new Moody's
report forecasting «newspaper print
ad revenue will decline by low - to - mid teen percentages through the first half of 2018, falling more steeply for national newspapers than for community newspapers...
As a consequence, the industry's organic EBITDA will decline by 7 percent to 10 percent through early to mid-2018.»
As reported by AdWeek, another study in 2016 estimated the losses to digital advertisers globally from fraudulent
ad impressions driven by bots at $ 7.2 billion.
Ad Age's E.J. Schultz
reports that Volkswagen Group «launched a global creative agency review for its namesake brand
as executives at the German auto giant look to centralize marketing control and improve VW's image in wake of the 2015 emissions scandal.»
SAN FRANCISCO — Facebook says it will restrict how marketers place advertisements on the social network after a
report revealed it was possible to target
ads to people who have expressed interest in anti-Semitic topics such
as «jew hater,» «how to burn jews» or «History of «why jews ruin the world.»»