Not exact matches
Some practical points: If you're just starting out, some opportunities that make a lot of sense for platform - building include: writing
guest posts for popular bloggers who share a similar audience, writing a regular column for a newspaper or online magazine, seeking out speaking gigs (paid or unpaid), participating in conferences (for networking opportunities as well as exposure to new, inspiring ideas), using social media to share your message, and
requesting interviews with popular authors / speakers / leaders to feature on your
blog.
One of the best things I've found in keeping this
blog is my friendship with Petra Lovelock, whom I met after I
requested an interview for a
guest recipe
post.
In response to a question asked on my last
post — a
request for advice on gaining reviews for your book, I decided it was time to get my act together and repurpose a
guest post I did for Debbie Young's excellent
blog OFF THE SHELF BOOK PROMOTIONS, as this includes one of my favourite pieces of advice on increasing your chances of getting reviews.
-- Formatting HTML newsletters — Formatting books for Smashwords — Research about the business side of being an author (e.g., how Street Teams work, how to market a book in a foreign language, podcasts that might be a good fit to have you as a
guest, etc.)-- Scouting for bloggers to send book review
requests to — Pitching to those bloggers and tracking responses — Formatting (and perhaps light editing) of
blog posts, or organizing content — Managing your Street Team Facebook group (posing questions to keep the group engaged, answering questions, sharing upcoming news, etc.)-- Creating box sets in Scrivener from individual novels — Moving works translated into a foreign language from Word into Scrivener — Scheduling tweets and Facebook
posts (ones that don't require your direct input or engagement with your audience)-- Transcribing audio interviews or notes — For non-fiction authors, VAs can do an enormous number of tasks around webinars or other training you offer (e.g., planning and booking the event, scheduling
guests, managing registration lists, dealing with the back - end technology, creating and proofing slide decks, sending out advance information packages to the trainees, and then sending out follow - up information to the trainees, etc..)
That means every
guest blog post, every review
request, every interview.
There are many ways to market a book that are free but require the author's time, such as an author
blog, writing
guest posts for other
blogs, and
requesting reviews from book bloggers.
Once
blogs begin accepting your
guest post requests, send them copies of your book to distribute once your
blog tour rolls around.
Popular bloggers receive many
requests to
guest post, so if you are going after a well known
blog, you should probably have a fairly compelling reason as to why they should have you
guest post instead of someone else.
Email La Carmina for interview
requests, TV
guest expert appearances, travel influencer FAM / press trips, sponsored
posts,
blog ads, promotions and other collaborations.
I get quite a few
guest post requests each week for my travel
blog at Heatheronhertravels.com.