Some practical points: If you're just starting out, some
opportunities that make a lot of sense for platform - building include: writing
guest posts for popular bloggers who share a similar audience, writing a regular column for a newspaper or online magazine, seeking out speaking gigs (paid or unpaid), participating in conferences (for networking
opportunities as well as exposure to new, inspiring ideas), using social media to share your message, and
requesting interviews with popular authors / speakers / leaders to feature on your blog.