Segmenting Keyword Expansion: * Keyword Research: Always
research traffic volume for Keywords related to your product / service before adding them to your account - Caution: High volume Keywords are good to bid on, however, be aware of your accounts Conversion Rate, & don't expect 100 % Conversion - which means it is good to be a little conservative when setting Max.
Not exact matches
While search marketers are typically primarily concerned with non-branded
traffic, or brands and modifiers, in many scenarios) especially ecommerce) it's worth adding them into your keyword
research to get an understanding of how their
volume compares to that of non-brand terms.
These videos are based on keyword
research that targets high -
volume keywords in order to drive
traffic to your website.