Jenn Lisak, Director of Content Strategies at DK New Media, says «Content marketing strategy is as much an art form as it is a process; when working
with a client on an infographic or a whitepaper, I have to pay attention to target audience, aligning the messaging
with the
brand, appealing to
different types of learners and personality types, and whether the curated content is going to
resonate with our desired buyer persona.»