What's more, companies often end up wasting a lot of
resources on marketing campaigns to fill empty slots when a lower - cost in - house scan might prove more effective.
Not exact matches
Here is where
marketing, corporate communications and human
resources departments need to be closely aligned in developing a rollout plan and guidelines that are engaging, easy and clear, including parameters
on social posts, special offers to share with family and friends and key messages (in simple, clever language) about the product or
campaign.
She poured
marketing resources into the product, and embarked
on an awareness and political
campaign to get more EpiPens into schools and other public institutions.
Account - based
marketing (ABM) is an alternative B2B strategy that concentrates sales and
marketing resources on a clearly defined set of target accounts within a
market and employs personalized
campaigns designed to resonate with each account.
Lead analytics expert technical consultant teams in delivering project implementations and configurations Strategist for Client Implementations of Adobe
Marketing Cloud Products (AEM, Analytics, Target, Social, Campaign, etc.) Participate and lead internal brainstorming and creative thinking sessions that solve client / prospect digital marketing roadblocks, customer roadmap & journey strategies, technical integrations, and discover upsell opportunities Leverage digital marketing consulting skills to assess client's requirements in aligning proper resources and provide on - time delivery of the scope of work Key strategic member of sales and business development teams by providing expert solutions to prospects leading to purchasing content management systems such as Adobe AEM (CMS & Communities), Target, Campaign, Analytics and other digital marketing technologies and services Collaborate with all business units including: consulting, technical, sales, and marketing Developed acquisition & demand generation strategies via event, email and content marketing programs Establish excellent sales and client retention strategies and demand generation by providing guidance through evaluation of current technologies and sourcing of complementary products and services to recommend Created sales strategy to increase sales pipeline and focus on opportunities in both inbound and outbound marketing Co-Sell, Cross-Sell, Upsell & Strategize with
Marketing Cloud Products (AEM, Analytics, Target, Social,
Campaign, etc.) Participate and lead internal brainstorming and creative thinking sessions that solve client / prospect digital
marketing roadblocks, customer roadmap & journey strategies, technical integrations, and discover upsell opportunities Leverage digital marketing consulting skills to assess client's requirements in aligning proper resources and provide on - time delivery of the scope of work Key strategic member of sales and business development teams by providing expert solutions to prospects leading to purchasing content management systems such as Adobe AEM (CMS & Communities), Target, Campaign, Analytics and other digital marketing technologies and services Collaborate with all business units including: consulting, technical, sales, and marketing Developed acquisition & demand generation strategies via event, email and content marketing programs Establish excellent sales and client retention strategies and demand generation by providing guidance through evaluation of current technologies and sourcing of complementary products and services to recommend Created sales strategy to increase sales pipeline and focus on opportunities in both inbound and outbound marketing Co-Sell, Cross-Sell, Upsell & Strategize with
marketing roadblocks, customer roadmap & journey strategies, technical integrations, and discover upsell opportunities Leverage digital
marketing consulting skills to assess client's requirements in aligning proper resources and provide on - time delivery of the scope of work Key strategic member of sales and business development teams by providing expert solutions to prospects leading to purchasing content management systems such as Adobe AEM (CMS & Communities), Target, Campaign, Analytics and other digital marketing technologies and services Collaborate with all business units including: consulting, technical, sales, and marketing Developed acquisition & demand generation strategies via event, email and content marketing programs Establish excellent sales and client retention strategies and demand generation by providing guidance through evaluation of current technologies and sourcing of complementary products and services to recommend Created sales strategy to increase sales pipeline and focus on opportunities in both inbound and outbound marketing Co-Sell, Cross-Sell, Upsell & Strategize with
marketing consulting skills to assess client's requirements in aligning proper
resources and provide
on - time delivery of the scope of work Key strategic member of sales and business development teams by providing expert solutions to prospects leading to purchasing content management systems such as Adobe AEM (CMS & Communities), Target,
Campaign, Analytics and other digital
marketing technologies and services Collaborate with all business units including: consulting, technical, sales, and marketing Developed acquisition & demand generation strategies via event, email and content marketing programs Establish excellent sales and client retention strategies and demand generation by providing guidance through evaluation of current technologies and sourcing of complementary products and services to recommend Created sales strategy to increase sales pipeline and focus on opportunities in both inbound and outbound marketing Co-Sell, Cross-Sell, Upsell & Strategize with
marketing technologies and services Collaborate with all business units including: consulting, technical, sales, and
marketing Developed acquisition & demand generation strategies via event, email and content marketing programs Establish excellent sales and client retention strategies and demand generation by providing guidance through evaluation of current technologies and sourcing of complementary products and services to recommend Created sales strategy to increase sales pipeline and focus on opportunities in both inbound and outbound marketing Co-Sell, Cross-Sell, Upsell & Strategize with
marketing Developed acquisition & demand generation strategies via event, email and content
marketing programs Establish excellent sales and client retention strategies and demand generation by providing guidance through evaluation of current technologies and sourcing of complementary products and services to recommend Created sales strategy to increase sales pipeline and focus on opportunities in both inbound and outbound marketing Co-Sell, Cross-Sell, Upsell & Strategize with
marketing programs Establish excellent sales and client retention strategies and demand generation by providing guidance through evaluation of current technologies and sourcing of complementary products and services to recommend Created sales strategy to increase sales pipeline and focus
on opportunities in both inbound and outbound
marketing Co-Sell, Cross-Sell, Upsell & Strategize with
marketing Co-Sell, Cross-Sell, Upsell & Strategize with Partners.
In addition to the obvious drain
on resources and ad spend that click fraud represents, it can also skew your metrics and interpretation of your overall
campaigns and make your digital
marketing strategy harder to figure out in general.
Information for the submission was drawn from Baby Milk Action (
marketing of breastmilk substitutes, water pumping in São Lourenço, Brazil), International Labor Rights Forum (child slavery and labour in the cocoa supply chain, Labour rights abuses in Colombia), Union of Filipro Employees (Labour rights abuses in the Philippines), Corporate Accountability International (Conflicts with communities over water
resources), Attac Switzerland (Spying
on campaign organisations), with additional information drawn from Food Inc. published by the UK Food Group (reference in the submission, treatment of dairy and coffee farmers).
Rather than responding positively to
campaigns, Nestlé uses dirty tricks — in January 2013 it was ordered to pay compensation to ATTAC Switzerland after sending spies to infiltrate the group and gather information
on who was contributing to a book
on Nestlé, covering its baby milk
marketing, trade union busting, exploitation of water
resources and other concerns.
The list below has an advocacy /
marketing slant; c.f. today's Quick Hits
Campaign 2012 Edition for terrific
resources on the Obama and Romney
campaigns and more.
Well planned generic writing frames - no further planning required Please visit our shop
on TES for a link to all teaching
resources (Inc Unit 2 Developing a
Marketing Campaign) 5k + Views 2k + Downloads
«ABM concentrates sales and
marketing resources on a clearly defined set of target accounts within a
market and employs personalized
campaigns designed to resonate with each account... ABM is perhaps one of the most efficient ways to align sales and
marketing.
Once you have educated them
on the value this brings to your organization, take advantage of the
resources you have in membership and
marketing to roll out the new platform through an integrated
marketing campaign that spreads the word.
So, if your goal is to improve the educational experience for students in urban schools, many of whom are Black and Hispanic, why would you pursue an agenda that contributes to increased segregation, while damaging the public schools these children attend, and instead of spending precious
resources on classroom instruction, redirecting that money towards glitzy advertising and
marketing campaigns?
Just like the majority right now is going
on large sales and bundling to their heart's content, if a majority did business like this the initial revenue would probably stagnate and be much lower than expected, but after the consumers got into their heads that the games they wanted would NOT follow the expected process, revenue would increase and maybe allow for less waste of
resources on support (as you say) or channel them to good
marketing campaigns that don't hurt either the consumers or the developers.
But a large part of quantifying the return
on marketing is knowing which
campaigns are the most effective — not only does this inform you where you should focus your
resources to acquire new customers, but also this allows you to reasonably plan and project future growth.
• To network and undertake competitive research and leading edge
marketing activities on behalf of clients to ensure the placement of quality candidates and to constantly attract additional business; • Working to and exceeding targets that may relate to the number of candidates placed or a value to be billed to clients • To carefully plan and prioritise all campaign recruitment activity using effective time management tools to ensure each stage is delivered within SLA's and agreed timeframes • Resource for a portfolio of digital agency clients • Eventually recruit for these established accounts for Sales or Marketing roles as well as build you own database of clients over time Once you are established in the role, there will be an opportunity to progress to a Trainee Recruitment Consultant position where you will inherit some established accounts and also be able to build and manage your own acco
marketing activities
on behalf of clients to ensure the placement of quality candidates and to constantly attract additional business; • Working to and exceeding targets that may relate to the number of candidates placed or a value to be billed to clients • To carefully plan and prioritise all
campaign recruitment activity using effective time management tools to ensure each stage is delivered within SLA's and agreed timeframes •
Resource for a portfolio of digital agency clients • Eventually recruit for these established accounts for Sales or
Marketing roles as well as build you own database of clients over time Once you are established in the role, there will be an opportunity to progress to a Trainee Recruitment Consultant position where you will inherit some established accounts and also be able to build and manage your own acco
Marketing roles as well as build you own database of clients over time Once you are established in the role, there will be an opportunity to progress to a Trainee Recruitment Consultant position where you will inherit some established accounts and also be able to build and manage your own account base.
Leveraged technical
resources to collaborate
on and design
campaign deliverables for Influencer social media
marketing strategies.
Brand
Marketing and Promotional Design — Selected Duties and Responsibilities Lead through example with consistent work ethic, attitude, and professionalism, while developing brand promotion strategies through the tactical assessment and analysis of target markets, clients, and consumers Manage all aspects of publication and promotional media design, including content development, pre-promotional material utilization, budgetary considerations, and deadline adherence Monitor all campaigns from initiation to completion, executing changes and modifications as needed to ensure program success Provide guidance and leadership with respect to marketing campaign strategy development, benchmarking, implementation, post-execution analysis, theme development, and process optimization Measure the success of marketing initiatives using data and related key metrics, ROI considerations, and related data, ensuring the maximization of competitive abilities while providing regular and ad - hoc reporting to both and clients Partner with advertising operations and other teams as needed to troubleshoot delivery issues and optimize campaign performance within the limits of available material and resource inventories as well as related logistical concerns Utilize talent among team with focused collaboration and the promotion of a performance - based environment leveraging individual talents for group benefit, soliciting creative materials from internal teams and external agencies per established specifications Screen and test submitted materials to ensure compliance with technical considerations and client specifications Address key client queries and resolve them in an expedited manner while communicating status updates across all teams, promoting sustained revenue growth through client retention, relationship development, and program success Meet and exceed all marketing targets while tracking progress versus established internal and external industry benchmarks, focusing on both revenue generation as well as cost control Maintain a strong working knowledge of products, services, and the respective marketplace, including pricing and regulatory trends, client requirements, competitor strategies, and product growth Act as a liaison between clients, vendors, sales and support staff, and executive management to ensure client satisfaction, timely implementation, and operational e
Marketing and Promotional Design — Selected Duties and Responsibilities Lead through example with consistent work ethic, attitude, and professionalism, while developing brand promotion strategies through the tactical assessment and analysis of target
markets, clients, and consumers Manage all aspects of publication and promotional media design, including content development, pre-promotional material utilization, budgetary considerations, and deadline adherence Monitor all
campaigns from initiation to completion, executing changes and modifications as needed to ensure program success Provide guidance and leadership with respect to
marketing campaign strategy development, benchmarking, implementation, post-execution analysis, theme development, and process optimization Measure the success of marketing initiatives using data and related key metrics, ROI considerations, and related data, ensuring the maximization of competitive abilities while providing regular and ad - hoc reporting to both and clients Partner with advertising operations and other teams as needed to troubleshoot delivery issues and optimize campaign performance within the limits of available material and resource inventories as well as related logistical concerns Utilize talent among team with focused collaboration and the promotion of a performance - based environment leveraging individual talents for group benefit, soliciting creative materials from internal teams and external agencies per established specifications Screen and test submitted materials to ensure compliance with technical considerations and client specifications Address key client queries and resolve them in an expedited manner while communicating status updates across all teams, promoting sustained revenue growth through client retention, relationship development, and program success Meet and exceed all marketing targets while tracking progress versus established internal and external industry benchmarks, focusing on both revenue generation as well as cost control Maintain a strong working knowledge of products, services, and the respective marketplace, including pricing and regulatory trends, client requirements, competitor strategies, and product growth Act as a liaison between clients, vendors, sales and support staff, and executive management to ensure client satisfaction, timely implementation, and operational e
marketing campaign strategy development, benchmarking, implementation, post-execution analysis, theme development, and process optimization Measure the success of
marketing initiatives using data and related key metrics, ROI considerations, and related data, ensuring the maximization of competitive abilities while providing regular and ad - hoc reporting to both and clients Partner with advertising operations and other teams as needed to troubleshoot delivery issues and optimize campaign performance within the limits of available material and resource inventories as well as related logistical concerns Utilize talent among team with focused collaboration and the promotion of a performance - based environment leveraging individual talents for group benefit, soliciting creative materials from internal teams and external agencies per established specifications Screen and test submitted materials to ensure compliance with technical considerations and client specifications Address key client queries and resolve them in an expedited manner while communicating status updates across all teams, promoting sustained revenue growth through client retention, relationship development, and program success Meet and exceed all marketing targets while tracking progress versus established internal and external industry benchmarks, focusing on both revenue generation as well as cost control Maintain a strong working knowledge of products, services, and the respective marketplace, including pricing and regulatory trends, client requirements, competitor strategies, and product growth Act as a liaison between clients, vendors, sales and support staff, and executive management to ensure client satisfaction, timely implementation, and operational e
marketing initiatives using data and related key metrics, ROI considerations, and related data, ensuring the maximization of competitive abilities while providing regular and ad - hoc reporting to both and clients Partner with advertising operations and other teams as needed to troubleshoot delivery issues and optimize
campaign performance within the limits of available material and
resource inventories as well as related logistical concerns Utilize talent among team with focused collaboration and the promotion of a performance - based environment leveraging individual talents for group benefit, soliciting creative materials from internal teams and external agencies per established specifications Screen and test submitted materials to ensure compliance with technical considerations and client specifications Address key client queries and resolve them in an expedited manner while communicating status updates across all teams, promoting sustained revenue growth through client retention, relationship development, and program success Meet and exceed all
marketing targets while tracking progress versus established internal and external industry benchmarks, focusing on both revenue generation as well as cost control Maintain a strong working knowledge of products, services, and the respective marketplace, including pricing and regulatory trends, client requirements, competitor strategies, and product growth Act as a liaison between clients, vendors, sales and support staff, and executive management to ensure client satisfaction, timely implementation, and operational e
marketing targets while tracking progress versus established internal and external industry benchmarks, focusing
on both revenue generation as well as cost control Maintain a strong working knowledge of products, services, and the respective marketplace, including pricing and regulatory trends, client requirements, competitor strategies, and product growth Act as a liaison between clients, vendors, sales and support staff, and executive management to ensure client satisfaction, timely implementation, and operational efficiency
Event Planning and Entertainment Management — Duties & Responsibilities Lead through example with consistent work ethic, attitude, and professionalism, performing event administration functions, overseeing client management operations and ensuring both efficient organizational communications and processes Collaborate in all phases of strategic planning with other members of management team and third - party vendors, including
resource management, logistics, contract negotiations,
marketing and public relations, issue resolution and client services Demonstrate leadership with respect to event direction, artist and talent development, and strategic
marketing campaigns Provide continuous assessment of key considerations, potential issues, and
resources utilization, while furnishing oversight and guidance regarding effective policies and procedures, process management and participation trends Perform needs - based and situational assessments of policies and procedures, utilizing several tools, to evaluate event effectiveness, improve operational efficiency, manage and reduce costs, and promote both employee and client satisfaction Identify and utilize talent among team members with focused training efforts, targeted professional recruitment, and the promotion of a performance - based work environment that leverages individual talents for group benefit Develop and supervise support staff to aid in effective
marketing, relations, administration, and event operations, delegating important tasks and assignments while providing timely follow - up to ensure task completion Promote the effective execution of all administrative and financial aspects of event and client management, while analyzing and presenting important information to executive staff, client representatives, stakeholders, and other relevant parties Address key client and management queries and resolve them in an expedited manner, promoting sustained client growth through retention, word - of - mouth
marketing and the attainment of talent engagements Create and implement client
marketing and operational strategies while tracking performance versus internal and external benchmarks, focusing
on both revenue generation as well as cost control Maintain a strong working knowledge of related products, services, techniques and relevant tools
Business Manager — Duties & Responsibilities Manage multiple technology companies ensuring effective, efficient, and profitable operations Design and implement sales and
marketing strategies,
campaigns, and collateral materials Recruit, train, and direct sales and customer service teams resulting in significant company revenue Consistently meet or exceed sales goals through networking, cold calling, and other tactics Represent company brand with poise, integrity, and positivity Develop a rapport with customers and orient them to various products and services Encourage high customer retention by maintaining friendly, supportive contact with existing clients Study internal literature to become an expert
on products and services Interact with support staff and company
resources effectively to create the best consumer experience Conduct research
on prospective leads and existing clients to assist in developing sales strategies Craft effective sales presentations and proposals, tailoring them to clients based
on their specific needs and styles Conduct public relations activities and attend relevant events, fairs, and conferences Negotiate and execute contracts with C - Level decision makers Maintain records of site visits to potential and existing clients to assist in assessing their future needs Collaborate with junior level sales people to develop action plans to govern their performance Maintain comprehensive records detailing pricings, sales, activities reports, and other pertinent data Oversee accounting activities including budgets, accounts payable / receivable, and tax filings Prepare and present periodic financial reports to fellow members of senior leadership
Hospitality Sales Manager — Duties & Responsibilities Direct all daily operations, sales, customer service, and finances for multiple hotels, resorts, and other businesses Recruit, train, and direct staff ensuring they understand the brand and adhere to company policies and procedures Design and implement
marketing and sales
campaigns resulting in increased revenue Consistently exceed sales goals through effective
marketing, networking, and other tactics Make cold calls in a courteous, yet assertive manner that translates to sales results Perform research
on prospective leads and existing clients to assist in developing sales strategies Craft effective sales presentations and proposals, tailoring them to clients based
on their specific needs and styles Develop a rapport with customers and orient them to various products and services Encourage high customer retention by maintaining friendly, supportive contact with existing clients Interact with support staff and company
resources effectively to create the best consumer experience Maintain comprehensive records detailing pricings, sales, activities reports, and other pertinent data Study internal literature to become an expert
on products and services Set company budgets, maintain profit / loss statements, and ensure overall financial health Cut operational costs through effective inventory management and employee scheduling Negotiate contracts and agreements with suppliers securing quality products at low prices Create employee development programs building staff skill sets and value Utilize employee recognition tactics to build morale and company loyalty Perform administrative duties such as data entry, filing, faxing, and phones as needed Represent company brand with poise, integrity, and positivity
Possesses excellent interpersonal skills and has a proven ability to quickly build a rapport with audiences of all levels, encouraging them to view the corporation as a partner and as an integral
resource for their needs Carefully assesses the success of different
market penetration strategies, including direct
marketing campaigns, telemarketing, email broadcasts,
on line advertising, SEO strategies, affiliate
marketing, website development, trade shows and the creation of print materials.
Marketing & Fundraising Coordinator — Duties & Responsibilities Recruit, train, and direct staff ensuring they understand the brand and adhere to company policies and procedures Develop and implement comprehensive marketing campaigns and all collateral materials Proficient in copywriting, editing, and digital photography Responsible for business development through corporate and community partnerships Build and strengthen professional relationships with community leaders, business partners, and coworkers Represent company brand with poise, integrity, and positivity in television and radio interviews Conduct public relations activities and attend relevant events, fairs, and conferences Coordinate and participate in charitable events in service of the local community Perform research on prospective leads and existing clients to assist in developing sales strategies Craft effective sales presentations and proposals, tailoring them to clients based on their specific needs and styles Make cold calls in a courteous, yet assertive manner that translates to sales results Maintain records of site visits to potential and existing clients to assist in assessing their future needs Consistently exceed location revenue goals through effective marketing and sales tactics Develop a rapport with customers and orient them to various products and services Encourage high customer retention by maintaining friendly, supportive contact with existing clients Interact with support staff and company resources effectively to create the best consumer experience Study internal literature to become an expert on products, corporate history, and mission Maintain comprehensive records detailing pricings, sales, activities reports, and other pertinent data Perform administrative tasks including filing, data entry, phones, and other tasks as needed Set and strictly adhere to budgets and
Marketing & Fundraising Coordinator — Duties & Responsibilities Recruit, train, and direct staff ensuring they understand the brand and adhere to company policies and procedures Develop and implement comprehensive
marketing campaigns and all collateral materials Proficient in copywriting, editing, and digital photography Responsible for business development through corporate and community partnerships Build and strengthen professional relationships with community leaders, business partners, and coworkers Represent company brand with poise, integrity, and positivity in television and radio interviews Conduct public relations activities and attend relevant events, fairs, and conferences Coordinate and participate in charitable events in service of the local community Perform research on prospective leads and existing clients to assist in developing sales strategies Craft effective sales presentations and proposals, tailoring them to clients based on their specific needs and styles Make cold calls in a courteous, yet assertive manner that translates to sales results Maintain records of site visits to potential and existing clients to assist in assessing their future needs Consistently exceed location revenue goals through effective marketing and sales tactics Develop a rapport with customers and orient them to various products and services Encourage high customer retention by maintaining friendly, supportive contact with existing clients Interact with support staff and company resources effectively to create the best consumer experience Study internal literature to become an expert on products, corporate history, and mission Maintain comprehensive records detailing pricings, sales, activities reports, and other pertinent data Perform administrative tasks including filing, data entry, phones, and other tasks as needed Set and strictly adhere to budgets and
marketing campaigns and all collateral materials Proficient in copywriting, editing, and digital photography Responsible for business development through corporate and community partnerships Build and strengthen professional relationships with community leaders, business partners, and coworkers Represent company brand with poise, integrity, and positivity in television and radio interviews Conduct public relations activities and attend relevant events, fairs, and conferences Coordinate and participate in charitable events in service of the local community Perform research
on prospective leads and existing clients to assist in developing sales strategies Craft effective sales presentations and proposals, tailoring them to clients based
on their specific needs and styles Make cold calls in a courteous, yet assertive manner that translates to sales results Maintain records of site visits to potential and existing clients to assist in assessing their future needs Consistently exceed location revenue goals through effective
marketing and sales tactics Develop a rapport with customers and orient them to various products and services Encourage high customer retention by maintaining friendly, supportive contact with existing clients Interact with support staff and company resources effectively to create the best consumer experience Study internal literature to become an expert on products, corporate history, and mission Maintain comprehensive records detailing pricings, sales, activities reports, and other pertinent data Perform administrative tasks including filing, data entry, phones, and other tasks as needed Set and strictly adhere to budgets and
marketing and sales tactics Develop a rapport with customers and orient them to various products and services Encourage high customer retention by maintaining friendly, supportive contact with existing clients Interact with support staff and company
resources effectively to create the best consumer experience Study internal literature to become an expert
on products, corporate history, and mission Maintain comprehensive records detailing pricings, sales, activities reports, and other pertinent data Perform administrative tasks including filing, data entry, phones, and other tasks as needed Set and strictly adhere to budgets and schedules
Most associations post REALTOR ® value talking points
on their websites, many produce
marketing materials for members to pass
on to consumers or the media, and a few (with the
resources to do so) create media
campaigns, which include television commercials, print and electronic advertising, and social media posts that address their local
market conditions and unique communications needs.