When launched, mello enabled three foundational strategies: (1) consumers can run any mortgage or non-mortgage loan from application through funding from any device on their own or alongside local loan consultants who can advise and co-pilot throughout the process; (2) loan consultants licensed in all 50 states can
seamlessly respond and advise in real time
to the millions of consumers the company sources digitally; and (3) analytics on customers» evolving
needs throughout their home - buying and owning lifecycle.