Interestingly,
the respondents said the content was better in the cartoon brochures (even though the text was identical), but the credibility was lower than the brochures using photographs.
Not exact matches
The research, which was commissioned by Google, also found that 45 per cent of
respondents said they watch both TV and online video
content, 35 per cent
said they only watch TV, and four per cent
said they watch neither.
As for the 20 % who do not, the main reason seems to be switching to a new device, followed by websites refusing to show them the
content they want if they are using such a tool — nearly two - thirds of
respondents said they had encountered this problem.
In a recent HubSpot report, we found a staggering 56 % of survey
respondents said they were doing
content marketing without a plan.
Yet, if you take the time to deliver
content that users care about, it will get shared — 50 percent of the time, survey
respondents said they would share it on social media.
Survey
respondents say email is the format they use most often to deliver
content as well as the most effective.
60 % of the survey
respondents said they occasionally or frequently used a tablet to view
content, so keep in mind that your
content is going to be viewed on different sized screens.
Despite Facebook organic reach continuing to drop over the past year, the majority of businesses are still actively using the platform: 46 % of
respondents said that their use of Facebook has stayed the same, with 26 %
saying they now share more
content despite the drop in reach and 28 %
said they now post less.
Ninty - five percent of
respondents said their business posts images, with links (85 percent) being the second most shared
content type:
Here's a piece of evidence lawmakers could have showed the CEO: In a survey conducted recently by Digital
Content Next, 1 a trade group of news organizations that is frequently critical of Facebook, a majority of
respondents said they didn't expect the social network to track use of non-Facebook apps to target ads, collect their physical location when they're not using Facebook or harvest information from non-Facebook websites that people visit.
And around 32 % of
respondents said they had been threatened with the distribution of potentially damaging images they had sent to other users, with 11 % of them confirming they had seen
content put online without their permission to do so.
Almost all (457
respondents) had received reports of pupils encountering upsetting material on social media — such as sexual
content, self - harm, bullying, or hate speech — with 27 per cent
saying incidents were reported on a daily or weekly basis.
According to the study, 94 % of
respondents say they carefully consider how
content they share will be useful to the recipient.
Sadly, of the almost 2000
respondents, roughly one - fourth of those polled
said they were likely to continue illegally downloading
content to their e-readers and tablet PCs.
Noting «a spike in the ownership of both tablet computers and ebook reading devices» in the holidays, Pew's people get at a broader implication of just how fast digital -
content consumption is growing by combining survey
respondents who
say they read books, news, and / or periodicals in digital formats of one - kind or another:
43 % of survey
respondents said they return regularly for exclusive
content.
Respondents who
said they used a mobile media device to access digital
content from news websites or news apps during the week prior to their participation in the surveys were designated as mobile news consumers.
Although almost 60 percent of
respondents said that their library does not offer «alternative» ebooks, 20 percent now include ebooks from small and independent presses in their collections, while 14 percent offer e-originals and self - published
content.
About 55 percent of
respondents said that their devices were preloaded with ebooks, while 25 percent
said that their library offered preloaded devices and also enabled patrons to download their own
content.
Over half of the librarians among our online
respondents said that the evolution of e-book reading devices and digital
content has had a good impact on their role as a librarian:
A majority of
respondents (55 percent)
said they access law firm websites and YouTube channels to «some degree» to access substantive video
content, but they do so infrequently.
Aleagha pointed out that 75 percent of survey
respondents said they do nt know how to create
content that encouraged SEO.