«That's one theme John Stanton
tapped on without realizing,» says David Ian Gray, a sports
retail analyst and founder of DIG360, who's been following the Running
Room since the late»90s.
At two Nordstrom locations, one in Seattle, the other in San José, the upscale
retailer is about to provide customers with technology by eBay to do just that: next week, in select departments at those stores, Nordstrom will begin to test full - length mirrors that, with the
tap of a customer's finger, turn into interactive screens, effectively creating smart fitting
rooms.