Greater spending totals in 2015 could push Singles» Day into unprecedented territory for
retail holiday traffic.
Not exact matches
The trick of course will be to find the right balance between avoiding promotions fatigue and not giving customers a reason to come to stores during
holiday season
retail wars, all the more so given that Target is struggling to keep customer
traffic growing.
The
retailer reported an 8.3 % decline in comparable sales (excluding its shrinking Nook e-reader and tablet business), in the
holiday quarter, hurt by deep declines in shopper
traffic.
Going all out to turn the
holiday foot
traffic into sales can often mean the difference between a good sales year and a great one, and manufacturers recommend
retailers do all that they can to make the most of customers» spending habits.
Instead,
retailers should be focused on consistently engaging consumers throughout the
holidays with a merchandising strategy that emphasizes the experience that can be found within the store, rather than promoting special deals to draw more foot
traffic.
RCT Systems Inc., developer of the National
Retail Traffic Index, estimates that 1.2 billion people shopped at the nation's enclosed malls this
holiday season.
While the
holidays certainly produce increased travel, the summer vacation months provide the heaviest
traffic of the year for airport
retailers.
According to his gauge — looking at
traffic counts and eyeing the shopping bags consumers carried — Green predicts that total U.S.
retail sales this
holiday season may be 2 percent lower than last year.
The
holiday season brings many desirable things to a
retail center: a fresh
holiday look, a sense of excitement and anticipation, and the most important thing — more
traffic and customers.