Motion Display today announced the launch of
its retail signage products for the point ‐ of ‐ purchase (POP) market.
Not exact matches
Gen Z - ers, according to
retail consultancy FITCH, have the following aesthetic and sensory preferences when it comes to stores: they orientate by contrast and color before exploring
product features, their focus is on the
product instead of
signage, and touch and access to the
product, instead of off - putting clinical displays, are key.
ShopperMX, a virtual reality platform developed by Chicago - based firm InContext Solutions, allows
retailers to experiment with
signage,
product display and layout without the time and resource commitment required to build and test these elements in the physical world.
Products on display include mobile devices,
retail and healthcare solutions and digital
signage.
«
Retailers can help consumers by understanding the
products they sell, offering more than one kind that fits specific drying needs and then carrying over that education with
retail signage,» Fiordirosa says.
In addition to well - trained staff,
retailers should utilize in - store
signage and displays to further customers» education about pet tech
products.
Retailers can also help ease owners» worries by utilizing
product reviews on
signage prominently displayed or creating review - themed displays like «Staff Picks,» «Recommended Feeders» or «5 Star
Products.»
He notes that some
retailers use earth tones in their
signage to highlight natural
products, taking a cue from high - end natural food stores.
Retailers should also use in - store
signage, displays and POS materials that clearly and concisely communicate
product basics, so customers can glean them on their own in case a store associate isn't available, says LeVeau.
Retailers certainly have a great deal to consider when it comes to merchandising and
signage, but manufacturers play a major role by shrewdly packaging
products to appeal dog owners and offering dynamic merchandising fixtures.
In addition to great
signage and stocking feeders and fountains near pet food supplies,
retailers should also consider utilizing in - store demonstrations to exhibit and promote
products.
In addition to in - store displays,
signage and endcaps, experts highlight the importance of
retailers having an online presence to educate consumers about the benefits of catnip and new
products.
Of course,
retailers should also make sure their natural chew section has clear
signage and useful
product information as well.
For example, Hatcher says EzyDog helps
retailers «tell the story» by providing them with videos, hang tags, informative display racks, and
signage listing the features and benefits of their various
products, as well as images showing the items in use.
In addition to supporting its
retail partners with store fixtures,
signage, free testers and small samples for customers, Dog Fashion Spa sends a company representative to stores to educate staff about the company's
products.
«The
retailer should also make sure that
signage in the store and, most important, at the shelf, identifies
product categories, with readily available literature explaining the specific
product they are looking at.»
If
retailers opt to stock items in any of these trends, it is essential that they either choose
products that come with packaging or labels that clearly state these benefits, or offer some sort of sales
signage around these items.
Manufacturers also provide POS materials,
signage, posters, photos for in - store and / or on a website, along with sizing and
product information to assist
retailers in their sales efforts.
Retailers that can assemble an appropriate assortment of lighting
products, supported by helpful
signage and a well - trained staff, will be best positioned to tap the sales potential the category offers.
Wholesome Hide provides
signage, shelf - talkers, advertising images and other tools, along with online training to help
retailers more effectively display and promote their
products, says Bosserman.
And P.L.A.Y has developed several strategies, such as swatch books, laminated
product showcase sheets,
signage and a dedicated
retailer resources page to help
retailers deliver a big merchandising impact without taking up a lot of real estate.
We offer promotions on new
product introductions and trade show specials and offer
retailers point - of - purchase materials, shelf - talkers and
signage.
Savvy pet specialty
retailers can capitalize on this interest by promoting USA - made
products with special
signage and dedicated displays, he suggests.
Manufacturers and distributors can also help
retailers develop a winning sales strategy, which might include
product demonstrations, merchandising displays, special in - store promotions, sample giveaways, special
signage and / or educational materials.
And, while
retailers have caught on to the fact that selling locally or domestically manufactured goods is a smart move, they are learning that it has much more impact if the
products» origins are marketed through
signage, packaging or stickers.
«Developing specific categories within the wild bird departments has helped hundreds of
retailers increase their sales using bright, colorful
signage clearly indicating what
products are available in that section,» she explains.
But if a
retailer doesn't have the space to set up a whole section, they should use
signage to show the
products» features and note that the item is for traveling.
While merchandising strategies may vary for each store, manufacturers agree that a
retailer can boost sales by co-locating eco-friendly toys in one area of the store, with
signage explaining the benefits of the
products.
Just by segmenting natural food
products from traditional ones and setting up some attractive
signage, a
retailer can see an almost immediate difference.
If
retailers have well - educated employees and provide in - store
signage on the benefits of pet travel
products, consumers will feel more confident with their purchases.
• Demonstrated ability to handle customer load in a high volume
retail environment by delegating work duties • Exceptional verbal and written communication skills aimed at providing the epitome of good customer services and handling adverse situations with tact • Track record of closing sales effectively, keeping in mind personal and company sales goals • Successful in merchandising
products to maximize both visual appearance and sales • Known for enforcing supermarket policies to ensure efficient and safe delivery of goods • Strong problem solving skills aimed at handling incorrect or late deliveries to ensure minimum impact on customers • Technologically savvy with a great ability to manage transactions using complex database and cash handling systems • Exceptional planning and organization skills aimed at placing
signage and displays in accordance to company policies and procedures • Special talent for providing patrons with the highest level of satisfaction within the limitations set by the company • Adept at stock rotating and replacing activities to ensure availability of quality merchandize on a constant basis