Understanding the «why» and «what» will improve your ability to attract and
retain valuable customers.
Not exact matches
He even says that in a constricting economy what companies need to forecast is not new sales to new
customers but how much they're willing to spend to
retain valuable existing
customers.
«Content marketing is a strategic marketing approach focused on creating and distributing
valuable, relevant, and consistent content to attract and
retain a clearly - defined audience — and, ultimately, to drive profitable
customer action.»
Content marketing is a strategic marketing approach focused on creating and distributing
valuable, relevant, and consistent content to attract and
retain a clearly defined audience — and, ultimately, to drive profitable
customer action.
On the other hand, content marketing is also about using the best tools out there (like the social networks) to promote your
valuable content, in order to attract and
retain customers.
You can and should adjust the features and functionality of your product, but the most
valuable way to
retain the
customer is by contacting them directly.
If you're not convinced that
retaining customers is so
valuable, consider research done by Frederick Reichheld of Bain & Company (the inventor of the net promoter score) that shows increasing
customer retention rates by 5 % increases profits by 25 % to 95 %.»
According to CMI's definition, «Content marketing is a strategic marketing approach focused on creating and distributing
valuable, relevant, and consistent content to attract and
retain a clearly - defined audience — and, ultimately, to drive profitable
customer action.»
The Content Marketing Institute defines content marketing as: «A strategic marketing approach focused on creating and distributing
valuable, relevant, and consistent content to attract and
retain a clearly - defined audience — and, ultimately, to drive profitable
customer action.»
This takes up
valuable support and technical staff hours that could rather be spent on enhancing
customer value and
retaining customers.
Pet store owners win by receiving
valuable shopper information that can be used to increase sales and profits, reduce marketing inefficiencies, and identify, target and
retain their best
customers.
Content marketing is a strategic marketing approach focused on creating and distributing
valuable, relevant, and consistent content to attract and
retain a clearly - defined audience — and, ultimately, to drive profitable
customer action.
Led a team effort that cut substantial costs, enhanced
customer value and
retained valuable employees in key strategic positions.
Customer Satisfaction: Successfully retained a corporate customer, following increased pressure from the competition, by providing him with valuable retention information in the absence of his account
Customer Satisfaction: Successfully
retained a corporate
customer, following increased pressure from the competition, by providing him with valuable retention information in the absence of his account
customer, following increased pressure from the competition, by providing him with
valuable retention information in the absence of his account manager.
Center managers can use
customer -
retaining programs to retrieve
valuable spending and demographic data, then use that information to focus their promotional efforts.