Comprised of three distinctive brands — SureStay Hotel by Best Western (classic economy), SureStay Plus Hotel by Best Western (premium economy) and SureStay Collection ® by Best Western (lower - midscale soft brand)-- SureStay Hotel Group's rapid success can be credited to its unique, competitive fee structure and Best Western's staunch reputation for enhancing the
guest travel experience by providing real, consistent value and an industry - leading,
return -
guest loyalty program.