Even if Apple and Amazon were on the same agency arrangement with a Publisher, and that Publisher were able to move the retail price of the e-book to the top of the Apple price tier and sell it for $ 12.99, the Publisher would still receive less
revenue under the agency model: $ 9.10 instead of the $ 13.00 in revenue under the wholesale model.
Not exact matches
I agree the 10 % would remain the same but it's 10 % of the publisher's
revenue, not the retailer's sale price, and
under the new
agency model the publisher's
revenue (as Macmillan has explicitly stated) would be less, hence the author's
revenue would also be less.
Under the so - called
agency pricing
model, publishers keep roughly 70 % of the
revenue from each individual sale, with Amazon receiving an estimated 30 % as their fee.