• A product / services that addresses a large market need (not a nice to have) • Team that can execute who has a solid understanding of business and challenges • Validation / proof (de-risk) • Some are seeking social impact or to balance impact with profits The Investment Process •
Pitch deck is bare essential • Meet and greet is only the first step • All investment basics must be met • Due diligence
review • Terms negotiated • Close (in person) What are investors looking for?
-- Formatting HTML newsletters — Formatting books for Smashwords — Research about the business side of being an author (e.g., how Street Teams work, how to market a book in a foreign language, podcasts that might be a good fit to have you as a guest, etc.)-- Scouting for bloggers to send book
review requests to —
Pitching to those bloggers and tracking responses — Formatting (and perhaps light editing) of blog posts, or organizing content — Managing your Street Team Facebook group (posing questions to keep the group engaged, answering questions, sharing upcoming news, etc.)-- Creating box sets in Scrivener from individual novels — Moving works translated into a foreign language from Word into Scrivener — Scheduling tweets and Facebook posts (ones that don't require your direct input or engagement with your audience)-- Transcribing audio interviews or notes — For non-fiction authors, VAs can do an enormous number of tasks around webinars or other training you offer (e.g., planning and booking the event, scheduling guests, managing registration lists, dealing with the back - end technology, creating and proofing slide
decks, sending out advance information packages to the trainees, and then sending out follow - up information to the trainees, etc..)