Clarifying your heritage and value - added brand story doesn't simply
revolve around internal assessments of SWOT or PESTLE analysis or feedback (Strengths, Weaknesses, Opportunities, Threats and Political, Economic, Social, Technological, Legal and
Environmental issues that may impact or enhance your business).
As noted, many challenges
revolve around environmental assessment and aboriginal rights, to which must be added the related
issue of participation in the regulatory process.