When hit with an indictment in South Korea at the end of December, CEO Travis Kalanick responded using the carefully calibrated language of a man who knows he's exploiting a loophole: «We firmly believe that our service, which connects drivers and
riders via an application, is not only legal in Korea, but that it is being welcomed and supported by consumers.»
Together with our marketing team we've developed more modern, flexible
applications for our customer communications, allowing us to connect with
riders via SMS - text, app - based push notifications, and an automated system to send contextual e-mails.