Built on the Ethereum blockchain, AdEx is a decentralized ad exchange which aims to address problems like advertising fraud, privacy and
the rise of ad blockers.
To what extent do you believe advertisers and media buyers are responsible for
the rise of ad blockers?
Not exact matches
Publishers» digital advertising revenues have been hit by the dominance
of Google and Facebook (76 percent
of the increase in internet advertising monies in the U.S.), the growth in news consumption via smartphones and the
rise of ad -
blockers.
And on top
of that, the massive amount
of targeting, pinging and cookies make the experience
of using services very slow and data - heavy, which has led to the
rise in popularity
of ad blockers.
MonaChain will combat
ad - fraud, while MonaBrowse will combat the
rise of ad -
blockers.