The study authors also found that the belief that some tobacco products were
riskier than cigarettes did not stop people from using them.
The meeting is part of a process to market iQOS as being less
risky than cigarettes.
62.1 % of young adults ages 18 to 24 believed that e-cigarettes were less
risky than cigarettes, while 54.6 % of 25 to 34 - year - olds believed e-cigarettes to be less risky.
57.8 % of respondents believed e-cigarettes to be less
risky than cigarettes and 11.4 % said they were unsure.
Additionally, 32.7 % of 18 to 24 - year - olds believed hookah to be less
risky than cigarettes, while 18.5 % of 25 to 34 - year - olds believed hookah to be less risky.
24.5 % of respondents reported that hookah is less
risky than cigarettes, which was equally prevalent for both cigarette smokers and nonsmokers.
Studying data from 2,871 smoking and nonsmoking young adults, ages 18 - 34, Dr. Olivia A. Wackowski and Dr. Cristine D. Delnevo found that a quarter of young adults believed hookah to be less
risky than cigarettes — a belief shared by current cigarette smokers and those who had never smoked cigarettes before.
Not exact matches
PMI is currently awaiting decisions from the U.S. Food and Drug Administration on whether it can sell iQOS and whether it can promote it as an option that's less
risky than conventional
cigarettes.