If The Hunger Games and the latest Tom Clancy thriller are available at $ 7.99 (or less) how many readers will continue to take
risks on unknown authors for $ 4.99?
The days of royalty presses taking
risks on unknown authors have changed dramatically, so indie authors have opted to take their own chances.
This only makes sense since book publishers must use their diminishing budgets on «sure things» rather than taking
a risk on an unknown author.
So many people fear taking
a risk on an unknown author when they can just as easily plunk down their cash for a known one that it makes it quacking hard for an insane duck lady to bridge the great divide between known and unknown.
The editors liked the story and the writing, but felt the market was too saturated for them to take
the risk on an unknown author.
Not exact matches
«Over the last decade, geneticists have identified hundreds of genetic
risk factors for several human diseases, but the functional consequences of those factors
on relevant cells are largely
unknown,» said Towfique Raj, PhD, BWH Department of Neurology and a postdoctoral scholar at the Broad Institute, lead study
author.
Because the industry is in such turmoil, very few are going to want to take a
risk on an
unknown and unproven
author.
Taking a
risk on a previously
unknown author may mean gambling a few dollars
on an ebook, but there is significantly more money invested in purchasing a print edition, so readers want to know that the book has been carefully screened for quality.
More importantly, readers and
authors alike often rely
on the reader reviews to direct consumer dollars towards the
risk of an
unknown author's self - published work.
Both Barnes and Noble and FastPencil have their companies» names at stake and will select books of the highest caliber for physical placement; where taking a
risk on a previously
unknown author may mean gambling a few dollars
on an ebook, there is significantly more money invested in purchasing a print edition, so readers want to know that the book has been carefully screened for quality.
FREE still works great, but it's losing some mojo — Free remains one of the most powerful book marketing tools because it makes it easier for readers to take a
risk on an
author brand that is
unknown or untrusted.
By comparison, taking
on an
unknown author and a book with
unknown market potential is a * huge * financial
risk.