And, in fact, Greenfield points out that Forrester's James McQuivey probably foresaw things a bit more accurately than the «this means war» people when the Department of Justice's legal action against five of the Big then - Six publishers resulted in
a rollback of agency pricing.
Rather than the great blood - letting
of discounts many warned would be imposed by Amazon in the wake
of the
agency rollbacks (required by the big publishers» settlements with the DoJ), we're seeing quite a lot
of prices above $ 10 and they're holding, at least, as I see them, relatively steady.