Experts say the amount of
exposure received by a title sponsor
roughly equals 100 30 - second TV spots, so naming rights allow little - known sites to make indelible impressions.
Nearly 20 percent said they had gotten sunburned in the previous year, and on weekend days, sun
exposure was
roughly equal between the two groups, with 74.8 percent of the survivors and 79.7 percent of the controls spending more than two hours outside.