The 1963 NCAA title game between Loyola of Chicago and Cincinnati was surely one of the most memorable in tournament history: It was the last title game to be decided in overtime; the last one before UCLA began its intimidating reign of 10 championships, including seven in a
row,
over the next 12 years; the first one to be played under a lucrative
new six - year television
contract that launched college basketball into the big - money era; and, most significantly, the first in which the majority of players on both sides were black — or, as most of the nation was still saying back in March of 1963, Negro.