One of the best places to
run ads for your book is Facebook.
There is a certain limitation to how often you can
run an ad for your book.
Not exact matches
Religious publishers work hard at developing
books for laypeople, and they sometimes have breakthrough successes, but they face the same marketing problems as the CHRISTIAN CENTURY - a limited budget makes it impossible to
run ads in major «secular» magazines or to do a really big direct mail campaign.
Today,
for instance, I can only find five
ad campaigns
running: one
for drug company Novartus, one
for a prescription benefit plan (also
running in the Post's political section), a CATO Institute
ad for a
book, an
ad from the American Council of Life Insurers and an Environmental Defense
ad on global warming.
Ad man Jim Siegel says a new
book and documentary about fallen governor Eliot Spitzer are «a great steppingstone»
for Spitzer's comeback, adding: «I think he will
run for something in a year or two.»
Instead of randomly
running the
book promo on every Web page in its inventory, Google tries to place the
ad exclusively on pages that have some semantic connection to food - related issues — health sites,
for example, or personal blogs recounting someone's battle to lose weight.
The screenshot shows just a few of the
ads I have
running for my
books.
Long way of saying...
for my frugal nature, I'd rather get an
ad, have the advertised
book run for free, and then hope that spurs interest in the rest of my series (which would go better if we had more
books).
Although maybe it would be brighter to
run an
ad for an earlier
book in the series.
My publisher was turned down by BookBub when they tried to
run an
ad for one of my
books.
Yes, this is insanely low, but only because our goal is data and marketing insight to test our 4 assumptions and we aren't trying to make a profit on this experiment, just cover the cost of
running multiple targeted
ads on multiple
books for 12 weeks.
Run $ 15 in Facebook
ads to get your free
book in front of the PERFECT readers (using
ads now you can combine interests, so I can target people who like YA mermaid
books AND Twilight,
for example.
Running one
ad, doing a post, or just putting your
book up
for free on KDP is not a marketing plan.
Most people don't jump in the middle of the series, so I generally think of the first
book as the discountable one... so I'll
run a discount on Bk1 when Bk2
runs at full price and buy
ads for Bk1.
An occasional discount on other
books in the series is fine (especially when trying to snag a bookbub
ad), or possibly boxing 3
books of 5
book series and
running a sale on that, but habitually
running sales on all your
books just trains people to wait
for the sale.
Day 3 -
Run an
ad on
Book Blast or FK
Books and Tips for one of your books that already has the required minimum rev
Books and Tips
for one of your
books that already has the required minimum rev
books that already has the required minimum reviews.
But rather than just being a static
ad that leads to a click - through
for the film, Fox was even more creative and
ran interactive features, including fanfiction of the
book in its film - named Wattpad account.
They are adopting retailer - specific Amazon ebook metadata, hold more frequent $ 0.99 and $ 1.99 sales advertised through BookBub and similar discount newsletters,
run Facebook
ad campaigns
for their
books, and the like.
The above is a Facebook
ad I'm
running right now
for the first four
books in my series.
A few days ago, I decided to try again, because I've
run FB
ads before and found them a great way to promote
books for a reasonable cost.
So start small, build up to bigger reviewers, then
run an
ad in a journal that gets sent to libraries featuring your
books and your excellent, credible reviews (even so, personally, I probably wouldn't do that
for most of my
books... simply because the readers who buy cheap
books on Kindle aren't the same buyers who go to libraries to read
books).
Facebook has an easy - to - set up advertising platform where you can
run several
ads for your
books while having different covers.
When it came to marketing The Indie Author Revolution, we
ran Facebook
ads to increase our «likes»
for the
book's fan page.
I have an «starred»
ad running on Jan. 6 with
Book Gorilla, but as it is my first, I can't say yet if they're worth the rather high price
for the listing.
They don't get to decide how much marketing budget their publisher has, or to
run Amazon
ads for their
books.
If they
run an
ad for different
books, they can perhaps learn which title attracts their fans the most and what type of cover seems to be the most appealing
for the eyes of the beholder.
You can only
run ads for your own
book and, at this time, only
for the US.
For instance, the first time I
ran an ENT
ad two years ago, I sold over 300
books.
This package offers you
ad placement in two publications: the Los Angeles Times, a recipient of 43 Pulitzer awards and one of the most widely distributed newspapers in the country, and BookPage, a monthly
book selection guide that has been
running for over 25 years.
It's important
for the publishers to highlight what will be happening with the
book,
ads that will
run, author appearances and so on.
You won't be
running ads on busses and paying
for your
book trailer to be shown on the local news.
Maybe
run an eBook promo in that specific country, or discount your printed
book for a day or so and let the
ad be your sales tool to drive more attention to the
book promotion.
As with any
ad, whether you
run it in the US or elsewhere, makes sure there's a strong call to action (CTA)
for your
book.
Maybe
run an eBook promo in that specific country, or discount your printed
book for a day or so and let the
ad be your -LSB-...]
You'd need to reserve and pay
for an
ad in October, to
run in Previews in December,
for a
book coming out in February.
Well, when I released a new
book (only 2 this year) or
ran a Bookbub
ad, my earnings
for those months were well over $ 100, but that wasn't the norm.
Smashwords says the move will help authors who
run international BookBub
ads, want to price their
books for a local market, or who want to normalize their pricing amid currency fluctuations.
>> > Jurors convicted Trudeau of criminal contempt in November
for defying a 2004 court order barring him from
running false
ads about the weight - loss
book.
Professor Eugene Volokh's asking readers to help him communicate to Amazon (yes, the same company that sells his
book) that the
ads they
run for term - paper mills are unacceptable.
Professional Experience Client — XL Insurance (Hartford, CT) 6/2008 — Present Role — Business Intelligence Solutions Consultant — Insurance Data Warehouse • Participate in information - gathering sessions to determine and assess project requirements, identifying best - fit architecture solutions in line with enterprise data warehouse architectural standards • Work closely with the data modeler and the DBA in the design of the logical and physical data model • Create and maintain models
for Cognos, performing extensive STAR Schema modeling to enable reporting decentralization and allow
for user - driven
ad - hoc reporting as well as drawing upon SSRS and OBIEE reporting solutions • Strategize with the ETL team to identify the best case design strategy
for ETL - related activities including ETL design patterns determination, load strategies, load timing and frequency, and data retrieval expectations determination • Participate in providing Rough order of Magnitudes (ROM) estimates in and out of release projects, estimating resource requirements and managing within determined time constraints • Assist in the development of security tools in Cognos 8 using LDAP and Active directory while holding responsibility
for maintaining
run books and project documentation in Sharepoint