Curbing the enthusiasm somewhat, Google eBooks Product Management Director Scott Dougall told eWEEK Google has no plans to
run ads with eBooks.
Other options: why not
run ads with the video embedded in them, perhaps with the YouTube trailer or a highlight reel (if they're running anything other than the variant above and a text version, I haven't seen it).
At the same time, digital campaigners can
run ads with the entirely different goal of influencing the broad public conversation.
Groupon once
ran an ad with an image of a little piglet in red rain boots standing in the mud.
CREA
runs ads with a similar message today, though they focus more on the upside of dealing with its members than scare tactics regarding the alternative.
have experienced managers that can help with developing creatives for the campaign and
running ads with maximum efficiency.
And you don't even have to guess which restaurant recently
ran an ad with a voiceover that drolly says: «Unless you make your own corned beef, [name of restaurant] is the best place to get a Reuben.
A restaurant that is typically right across the mall parking lot from that first one recently
ran an ad with a voiceover that says, «At [name of restaurant], fresh is now.
Guess which restaurant recently
ran an ad with a voiceover that said: «At [name of restaurant], we're bringing new things to the table, like new [name of product], part of our 575 - calories - or-less lighter menu.
Although I haven't yet
run an ad with BookBub, I've heard from writers who've had tremendous success with them.
Make sure you do your homework before
running an ad with ANY site.
The factor that changed was that I published the third book in a series and made the first book free then
ran ads with the three places mentioned above.
In fact, the FTC just reached a settlement with a company that allegedly
ran ads with attractive — but deceptive — pitches for low - rate mortgages.
Say you're
running an ad with the title «Damaged House?
And national broker Century 21 is
running ads with the tagline, «Good luck, robots,» adding «there's no robot for insight or hustle or a handshake.»
Not exact matches
The cartoonist said in a note that originally appeared
with the cartoon that by using his children «as political props» in a video
ad that
ran during an episode of Saturday Night Live, the senator had made them «fair game» for editorial criticism.
«You can't just
run an
ad and get applicants
with the [right] skills,» she says.
Hayman and Supersonic recently worked
with Telus to add a bit of
Run DMC nostalgia to their Christmas 2013
ad campaign:
With user - friendly templates and designs, simplified targeting and
ad performance analytics, creating and
running successful Facebook
ad campaigns has never been easier.
Martin Lewis, who founded consumer website MoneySavingExpert.com, said the
ads were by scammers
running «get rich quick» schemes,
with titles such as «Bitcoin code» or «Cloud trader.»
If you find an
ad that's been
running for several months —
with lots of engagement and visible signs of downloads on the app store page — you can bet it's profitable.
Whether you're
running a re-engagement
ad campaign, marketing
with email promotions or sending push notifications, make sure you're deep linking directly to the product you are promoting.
Run your first campaign
with a control
ad, then create a handful of similar
ads with one modification each (for instance, you may want to change the image, body text, call to action, headline and audience).
Only a few weeks after its formal debut, though, the organization has already
run into trouble
with environmental groups after its subsidiaries produced a couple of TV
ads touting the pro-Keystone XL and pro-Arctic drilling positions of two Congressmen they backed.
If you find there isn't a way to effectively target all common search queries
with a laser - targeted, static - based
ad, then it is time to
run a DKI split test on that particular
ad group.
Ex-Googler Josh McFarland, now CEO of
ad targeting company TellApart, told Wired in November, «Nine months ago, [Google's] DoubleClick was just
running away
with the opportunities; they were just leaps and bounds ahead of everyone else.
Unlike most botnets, which infect consumers» computers
with malicious software and turn them into
ad - guzzling fiends, Methbot consists of custom software
running on servers in data centers in Dallas and Amsterdam.
«A lot of companies build Facebook
ads with advertising companies that might not be approved by Facebook, and they're using wording or
running contests that Facebook simply won't allow,» notes Germano.
Diamonds became customary for engagement rings when the diamond company De Beers
ran a diamond engagement ring
ad campaign
with the slogan «A Diamond Is Forever» in 1947.
To get started
with her official course, she convinced her husband to get a credit card so she could
run Facebook
ads.
This includes: contracting
with a fulfillment company to stock and ship all your customer orders; hiring an online marketing company to manage and
run your pay - per - click
ad campaigns for you; turning over your payroll to a professional employment agency; etc..
We have spent the past two years experimenting
with different
ads — sometimes
running a dozen campaigns simultaneously — until we refined our approach to where we now have two campaigns that are highly effective at attracting new prospects that we can convert into paying customers.
Moving forward, only verified advertisers — those who have confirmed their identity and location
with Facebook administrators — will be able to
run political or «issue»
ads, according to a post from Zuckerberg.
«This is not a platform that advertisers will want to, in advance, associate themselves
with,» Kramer said, noting that
ad campaigns are put together long before they
run.
proved so popular that in 1994 it was adopted for a national campaign,
with a long -
running series of print
ads cementing its status.
To
run ads alongside a specific publisher, they must work directly
with that outlet.
Here's how it works: I
run Facebook
ads that invite coaches and experts to try a free training session on how to write a book that would get clients interested in working
with them.
Every industry has authority bloggers, and if you can find the ones that are popular in your niche, you have a number of opportunities to connect
with your target buyers — from submitting guest posts for publication,
running display
ads, to responding to reader questions in the comments.
Lululemon also
runs ad content on social channels like YouTube, but it says the partnership
with Virtue is a way to amp up the messaging.
To give a little context into what's achievable
with Facebook
Ads, we
ran an experiment to see what a budget of $ 5 per day would get us.
Based on your budget, consider
running multiple
ad campaigns,
with different wording or keywords associated
with each, simultaneously on a single service or across several services in order to more efficiently build an audience for your videos.
In this post, we'll share
with you everything you need to know about Facebook
Ads to get your campaigns up and
running as well as all we've learned from our own experiences.
In the latest move to attract business, the state is
running a multimillion dollar national
ad campaign promoting «Start - Up NY,» which offers 10 years free of all taxes to businesses that agree to partner
with universities.
Google is known for finding clever, often unconventional ways to make money, as it has
with ads and search — this could be another home
run.
The British consumer finance expert and TV personality Martin Lewis has long had an issue
with Facebook — the social network keeps
running scammy
ads that feature his face in order to create the impression of credibility.
At three minutes in length, this
ad might
run a little long, but it beams
with slick editing and some hallmark features of web - ready videos: handheld camera work, shallow focus and an emphasis on pitch - perfect music.
Resolve a dispute and file a complaint
with authorities including the local postmaster and the advertising manager of the publication where the
ad ran.
Chrome will flag sites that
run annoying
ads such as auto - playing video
with sound, and it will block all
ads on offending sites if they don't reform themselves.
In 1972, Democratic presidential candidate George McGovern proposed sending an annual check of $ 1,000 to every American but changed his mind after it became the subject of attack
ads run by his Republican opponent, Richard Nixon, who himself had previously flirted
with the idea.
The
ad ran in six right - wing states
with large Hispanic populations, including Florida, Sen. Rubio's home state.