For political campaigns, this change means making room in television budgets for additional creative, so that media consultants could
run a different ad aimed at persuadable swing voters than they send to likely base voters.
Not exact matches
When Steve Jobs returned to Apple, he
ran the Think
Different ads, a brilliant marketing campaign to make Apple's core customers believe that Apple was still fighting for the brand.
The beauty of digital advertising is that you can
run two
different sets of
ad copy at the same time, and the top performer can drastically lower your cost per click and your cost per acquisition.
Typically, three
ads from
different advertisers
run next to one another.
Once you find what works for you and brings you value back, you can increase the budget or
run a few
different ads simultaneously.
Stranger Things led the social - media pack out of 65
different brands, which
ran 104 spots in 49
ad breaks on Fox for just under 49.9 minutes of dedicated
ad time, according to iSpot.tv, which measures activity from more than 10 million smart TVs and tracks responses to TV
ads on social and digital platforms.
We have spent the past two years experimenting with
different ads — sometimes
running a dozen campaigns simultaneously — until we refined our approach to where we now have two campaigns that are highly effective at attracting new prospects that we can convert into paying customers.
The process to create such a successful program has been so lengthy because as Coelius explains, there are about 100
different types of
ads that can
run, unlike
running a banner
ad or an
ad on Facebook, depending on the publisher.
Based on your budget, consider
running multiple
ad campaigns, with
different wording or keywords associated with each, simultaneously on a single service or across several services in order to more efficiently build an audience for your videos.
«We would have to understand and do the analysis of who — of all the
ads run in that campaign — where is the location, the source of all of the
different advertisers,» said Schroepfer, tailing off with a «so...» and without providing a figure.
In addition to the print
ads that
ran in nine
different trade publications, a variety of campaign - themed merchandise was created to add excitement and humor to the program.
Running display
ads (static banners or more complex Flash / video / interactive pieces) is much more difficult than it should be, in part because
different publications can have vastly
different standards (I can remember one time doing three
different versions each of four online
ads, one set for the NY Times site, one set for Washington Post properties and one at standard 468 × 60 banner size for National Journal) and in part because
ads can't be ordered from a single central broker (a situation that AOL's Advertising.com for one is trying to change).
Campaigns and organizations should get creative in their
ad strategies, trying new practices (like using automated
ad placement to
run many
different variants of a given posts), new targeting models and new (er) Facebook
ad products.
They were also already
running acquisition
ads on sites across the web, focused on list - building (they ultimately
ran ads on some 5000
different websites, all screened by the legal team for appropriateness, in addition to plenty of Facebook and Google
ads).
At the same time, digital campaigners can
run ads with the entirely
different goal of influencing the broad public conversation.
We
ran dozens of
different ads, testing message hooks from «Why did you let Lou Dobbs broadcast from a hate rally?»
On a given day, his team might
run 100,000
different Facebook
ad variations aimed at countless individual segments of the electorate.
If Virginians weren't foggy - headed enough from last year's barrage of political
ads and robo - calls, now comes a race that's producing double vision — the two men
running for governor this year are each
running two campaigns featuring
different issues, calendars and strategies.
While this isn't a huge investment (a full - page
ad set him back several thousand dollars), this move was described by two
different people as a «pre-emptive» strike by the Democratic councilman — just in case anyone hasn't yet gotten the message that he intends to
run, either for Sen. Carl Kruger's seat, assuming Kruger 1) is convicted of a felony in his corruption trial, which is scheduled to start Jan. 17, or 2) resigns as part of a plea deal; or for the so - called «super» Jewish district Senate Republicans are dreaming of having tailor - made for Fidler's former Council colleague, Simcha Felder.
If a large online dating company
runs 30
different niche dating sites, they can place the unique creative for each of their 30
different sites into 30 of our 70 + niche dating
ad channels.
Facebook has an easy - to - set up advertising platform where you can
run several
ads for your books while having
different covers.
After trying several 99 cent promos, we took advantage of the 5 free days you get each enrollment period in KDP Select for Book1 and Book2 of the series and
ran some
ads on
different promo sites (BestEbookFinder, xtme, Buchregen, and ebook-kaufen.com).
If they
run an
ad for
different books, they can perhaps learn which title attracts their fans the most and what type of cover seems to be the most appealing for the eyes of the beholder.
The other benefit of Facebook
ads is that it lets you
run A / B tests to determine if readers respond better to a
different blurb, title, or cover image.
But Big Coal has certainly taken things a step too far It turns out they've been
running ads in South Carolina featuring children (some under 10) who push coal on the public like some push a
different product line on street - corners in bad parts of town.
Clinton
ran 66,000
different kinds of
ads in the same period.
Each time we
ran through this experiment over the last few months,
different software would end up being bundled in a rotation, but every single software that bundles itself ends up bundling the same culprits: browser hijackers that redirect your search engine, home page, and put extra
ads everywhere.
People should know who is buying the
ads that they see on Facebook, and you should be able to go on any page and see all the
ads that people are
running to
different audiences.
Trump
ran 5.9 million
different versions of
ads during the presidential campaign and rapidly tested them to spread those that generated the most Facebook engagement, according to the paper.
The firm's conclusions were based on aggregated and anonymized data from same - store clients
running ad campaigns across 30
different U.S. verticals.
People should know who is buying the
ads they see on facebook, and you should go to any page and see all the
ads that people are
running to
different audiences.
Part 1: Effective Advertising: It's All About «HOODOO» Part 2: Write
Ads That Sell Part 3: Match Powerful Photos With Powerful Headlines to Get
Ads Noticed Part 4: Show What It's Like to Live in a Home Part 5: Humanizing Your
Ads Part 6:
Different Ads for
Different Markets Part 7: Media Match: Make all Your
Ad Media Work Together Part 8: Keep the Same (Good)
Ad Running Part 9: Pricing: Take Your Sellers for a Ride Part 10: Getting Your Sellers to Pay for Advertising Bonus Tip 11: Research Your Advertising to Guarantee its Effectiveness
Place
ads that will appear every single week, and
run tests often to see if
different wording will produce better results.
Split testing is when you
run an
ad for two
different audiences for the same amount of time to see what audience responded the best to your advertisement.
Most sales reps never think about the idea of
running two
different campaigns for the same property, so the minute you do it for any of your properties, your
ad campaigns will be
different, they will stand out and they will achieve way more results.
Instead of
running two
different versions of a sentimental
ad at the same time, a better strategy is to
run a sentimental
ad with an
ad that you've already been
running.
It is so much fun to look at all the
different styles and read the descriptions («reflects good cheer and gracious dignity») and I admit to cribbing some phrases when I
run out of imagination for my R.E.
ads.