Social networks and other advertising platforms may set up various processes that notionally screen out data aggregators or manipulative advertisers, but as long as these companies
run on advertising revenue, they have little incentive to promote transparency among data brokers and advertisers.
Not exact matches
In addition to
advertising on the Digiday site — which generates about half the company's
revenue — and
running events, Friese said the company has also built a digital -
advertising agency or studio in house that creates ads for a variety of marketers both
on and off the site, including clients such as Nissan.
If you are
running new campaigns or smaller lists and make the mistake of leaving this default campaign feature
on when creating your marketing campaigns, you will likely double or even triple your
advertising costs without increasing the amount of
revenue your marketing campaigns generate.
They use cloud - based applications,
run their businesses from mobile devices and track the return
on revenue of every
advertising dollar with online dashboards.
This strategy
runs counter to the trend of recent cutbacks in newsroom staffs, since it does require that media outlets put reporters
on the ground, but it may spread if it turns out to be effective in driving traffic to media websites and generating enough
advertising revenue to offset declines in print circulation.
He asked what I did, and I told him it's a mix of freelance writing,
advertising revenue from websites I
run, and some consulting gigs
on the side.
• Highly experienced in determining clients»
advertising needs by interviewing them in detail and coming up with effective plans to meet these needs • Hands -
on experience in gathering and organizing information to assist in decision making procedures, particularly related to media placement and campaign lengths • Proven ability to effectively and efficiently prepare
advertising budgets, calendars and project schedules • Deep insight into recommending creative concept revisions in sync with clients» dynamic
advertising needs • Effectively able to plan and implement
advertising and promotional campaigns to meet market share increase requirements • Demonstrated ability to initiate market research and analysis to determine market opportunities for business • Proficient in developing pricing strategies for products and services in sync with competitive pricing standards • Competent in monitoring and analyzing sales promotion results to determine cost effectiveness of
running advertising campaigns • Adept at tracking
advertising budgets and expenses to evaluate each campaign module based
on program objectives • Qualified to plan and prepare
advertising materials to increases sales of products and services • Excellent skills in setting
advertising goals and forecasts, driving key initiatives and projects and ensuring
revenue growth through well - placed
advertising efforts