Unbeknownst to the company, the old agency
ran a black - hat back - linking
campaign which pointed thousands of
spam links to the client company's site.
Email Marketing for Authors will show you: • What's email marketing and how authors will benefit • How to set up an email marketing account • How to prepare email marketing messages • Email permissions and legal compliance • Where to feature your sign - up links to get new reader subscribers • Lots of ideas for building your email marketing list • How to
run stylish email marketing
campaigns • How to sell books through email marketing without
spamming your readers • How to retain your subscribers and keep them engaged with your email marketing messages