Shares in Montreal - based Aimia Inc. (TSX: AIM), which
runs other loyalty programs as well, plunged more than 60 % in early trading as investors digested the news.
Not exact matches
In addition to offering their own
programs, a variety of major travel brands
run partnerships with each
other to cross-promote their businesses and encourage customer
loyalty.
Aeroplan is actually
run separately from Air Canada, so it is more focused on profits than some
other airline
loyalty programs.