While Ms. Spira recommends that app - using singles tap into more mainstream platforms too, because they tend to have a broader user base,
she said niche apps can make a lot of sense.
Not exact matches
But these are mostly
niche apps with a user base that is willing to spend the money, Blau
says.
Finding ways to access receipt data has turned into a lucrative
niche for mobile
apps and browser tools that scrape the web for coupons,
say, or offer cash - back incentives for transaction data -LSB-
Finding ways to access receipt data has turned into a lucrative
niche for mobile
apps and browser tools that scrape the web for coupons,
say, or offer cash - back incentives for transaction data [AdExchanger has more on that].
«As online dating is becoming normalized,» she
says, «it's driving up these
niche apps and, at the same time, matchmaking.»
On backing companies in the dating
niche, he
said: «There's a million different
apps in the
app store and it's difficult to be successful.
Religious dating
apps fall under a broader category of «
niche» dating
apps,
said cyber-dating expert Julie Spira.
Laurie Davis, founder and CEO of dating concierge service eFlirt, suspects that Whim may be able to find a
niche with would - be daters who are focused on a serious relationship --» something that the
apps are really lacking these days,» she
says.
The landscape has changed greatly, Toma
says, with the emergence of many
niche dating site as well as mobile dating
apps.
The «there's an
app for that»
saying often pinned to iOS doesn't apply to Android if your needs spread to
niche or esoteric areas.