Blowing two or three months»
salary on an engagement ring is a romantic gesture, but is it necessary?
Those «suggestions» that you spend two or three or four months» worth of
salary on an engagement ring began as nothing more than marketing campaigns after World War II that have worked their way into everyday life.
Not exact matches
Indeed, many of the social norms around marriage proposals — such as the arbitrary benchmark of two months»
salary that men should spend
on an
engagement ring — come from De Beers» successful advertising efforts.
Ask any jeweler how much money you should spend
on an
engagement ring and they'll likely give you the jewelry industry's long - standing rule of thumb — three month's
salary.