If all a visitor does is skim
your sales page headlines and subheads, they should receive a concise selling message and a confident call to action.
Not exact matches
Writing a
headline for your book's
sales page on your website — or any other type of
headline?
COPYWRITING How to write a long - form
sales page How to be specific in your copy How to write better bullet lists How to write
headlines How to write holiday copy How to write an Adwords ad
The strategy is built around the fact that before anyone reads your website
sales page, they will almost always skim your
headlines first.
Anyway, Di did a great job punching up my
sales page with some high impact graphic
headlines and sub-heads.
As more data is gathered regarding customer browsing habits, particularly in terms of large trends in behavior (visitors tending to move directly from the main
page of a web site to its current
headlines or daily
sales page, for example) the browser should begin to perform significantly better.
I don't want to give you a big spiel about how all your future
sales hang on you getting your
headline right, how your
headline alone determines whether a viewer even reads the rest of your
page, how your
headline can make or break your
sales page... I don't want to give that lecture, but I must, because it's all true.
A great way to try out different
headlines is to find examples in other media — magazine covers,
sales pages, blog posts and newspaper articles, and try to adopt them to fit your
page.
Bookmark this
page for fine arts
headlines and cultural news stories from around the world, plus exhibition reviews, newspaper articles, plus the latest
sale auction prices from Sotheby's and Christie's.
A version of this article appears in print on November 12, 2013, on
Page A20 of the New York edition with the
headline: Early Phillips Auction Draws Solid
Sales for Contemporary Pieces.
A version of this article appears in print on November 10, 2011, on
Page A33 of the New York edition with the
headline: As Stocks Fall, Art Surges At a $ 315.8 Million
Sale.
Here, this Director of
Sales was able to show years of reputation - building success within a competitive part of the world, creating a lasting impression on top - level contacts throughout Asia Pacific (a message repeated throughout
headlines, the summary section, and a list of Enterprise - Level
Sales Wins on the front
page).