Ongoing innovation in
the salty snacks market has resulted in a growing range of ingredients and flavors being used, often in increasingly complex formulations.
«From the ubiquitous potato chip, to nuts, popcorn, pretzels and jerky,
the salty snacks market is one of the most dynamic in the global snack food category,» says James Wolff, global marketing manager, Videojet Technologies.
By 2020, the market is expected to hit $ 23 billion — almost the size of
the salty snack market; by 2026, it's forecast to reach a mind - blowing (pun intended) $ 50 billion.
Not exact matches
That's about the size of the North American
market for
salty snacks.
«We evaluate these potential solutions and ask questions like, «Could this have an application in the
salty snack or cereal
market?
Designed as an alternative to the sweet and sticky products currently on the
market each 100 calorie pack contains bite sized
snacks that are slightly
salty in taste.
The category, as defined by Innova
Market Insights, includes not only traditional savory or
salty snacks and
snack nuts & seeds, but also products such as meat
snacks, popcorn and fruit - based
snacks, as well as finger foods and hors - d'oeuvres.
Henry could have gone to work for P&G after earning her degree — «
marketing salty snacks to teenagers,» she says with a chuckle.