(This applies if you have mixed match types in
the same ad groups.)
Not exact matches
If a campaign only contains one
ad group, then every one of your potential prospects is seeing the
same generic pair of
ads from you regardless of what keyword they searched on.
Other big - name companies have cancelled
ads based on requests from the
same anti-Muslim, anti-gay
group.
Consider, a protester's right to camp out by the very
same facilities and shout anti-abortion slogans at patients is guaranteed by the Constitution — so why shouldn't an advocacy
group have the right to serve those
same would - be patients an
ad declaiming abortion or offering alternatives to it?
Google Keyword Planner
groups keywords into suggested Ad Groups because it thinks you'll be able to use the same landing page to advertise to all the keywords in a group, and thus have a higher Quality Score... which is closely related to relevance signals in organic s
groups keywords into suggested
Ad Groups because it thinks you'll be able to use the same landing page to advertise to all the keywords in a group, and thus have a higher Quality Score... which is closely related to relevance signals in organic s
Groups because it thinks you'll be able to use the
same landing page to advertise to all the keywords in a
group, and thus have a higher Quality Score... which is closely related to relevance signals in organic search.
Some of these options may be perfectly acceptable to you, and will help bring in searchers who use other words to describe the
same product as you are selling, but others may wind up showing your
ad in inappropriate search results (e.g., when someone is looking for a premium cookie for a special afternoon tea they are planning for a human
group).
Build
ads around the
same basic ideas, but adjust the language and action words to attract the attention of unique
groups of people.
The
group also bought newspaper
ads in November encouraging Christians to vote for candidates who oppose
same - sex marriage, support Israel and «base their decisions on biblical principles.»
There was a
group on here howling with outrage that we didn't buy him but that is all quietly forgotten now —
same with all the other lost «saviours» that were repeated
ad nauseum on here — Benteke, Schneiderlin, Schweinsteiger, Pedro, Remy, Bony, Falcao, Otamendi, Depay, Gomis etc etc..
It seems likely that the new, unequivocal tone was at least partly inspired by the dissent in the AAP's ranks over the DHHS
ads - especially when you consider that this statement was written by members of the 2003 AAP Section on Breastfeeding, the
same group that cried foul when its parent organization, led by Dr. Johnston, pulled the plug on the DHHS campaign.
According to a report in today's City Hall News, the
same consulting firm that handled the
ads for the «NYC Not for Sale» campaign last year — the Advance
Group — is handling a $ 200,000 labor - funded
ad buy to help three Democratic incumbent senators — Foley, Aubertine and Valesky — in hopes of ultimately seeing passage of the Taxpayer Protection Act.
I don't remember who taught me this one (I think I heard about it a couple of years ago), but here's the trick: if you know of a
group that has a large, high - performing email fundraising list, and your OWN campaign has the potential to appeal to those
same donors, you can try running Google content
ads against phrases that always appear in that
group's fundraising messages.
The crackdown will involve hiring private firms to track
ads for housing and find out if the outcome is the
same whether the applicant is white, African - American, from another ethnic
group, has a disability or applies under Section 8.
The
group New York Unity PAC, an effort fueled in part by Republican activists who back
same - sex marriage legalization, reported spending more than $ 210,000 on
ads, direct mail and robocalls, in its recent 10 - day post primary filing.
With Obama campaign staff reporting a «ridiculously» high Return On Investment for list - building search
ads and Google giving Grants to nonprofit advocacy
groups like a crack dealer handing out freebies in a new territory (and for much the
same reason?)
After all, why would a campaign pay for a focus
group when they can get the
same information by advertising online, with those
ad dollars doing double - duty by building the all - important supporter / donor list?
Clinton's rallying of Democrats for Malloy comes on the
same day that a GOP
group backed by the Republican Governors Association released a TV
ad attacking Malloy's tax policies.
In New Hampshire, where
same - sex marriage was legalized last year, conservative
groups are running
ads against Democratic Gov. John Lynch, who signed the marriage law and is up for reelection.
At the exact
same time, an outside independent expenditure
group that's supporting Christine Quinn may have determined that your other neighbor, who is likely to vote but not for Ms. Quinn, might be seeing an
ad for Bill de Blasio or against Bill Thompson, if the strategists and buyers have determined that a pro-Bill D or anti-Bill T vote helps Ms. Quinn's goal.
The
same day Rhodes said he would run, a coalition of progressive
groups calling itself Save My Care released
ads attacking House Republicans — including ones targeting Faso, Lee Zeldin of Long Island and Elise Stefanik, of upstate Willsboro — who voted for the bill to repeal and replace Obamacare.
She co-founded the body - positive advocacy campaign @allwomanproject to show the industry that a
group of women from different ethnicities, ages, and sizes can be successfully represented in the
same ad campaign.
Not only do they share the
same group of friends and the
same superstar status, but they also share the
same gig — they both front their own Calvin Klein Jeans
ad campaigns (Bieber in the spring / summer 2015 Calvin Klein Jeans and Calvin Klein Underwear campaigns and Jenner in the #mycalvins Denim Series).
The Sneak Peek submenu allows individual and
group access to the
same three
ads plus one for «Homeland»: The Complete First Season.
For example, if a
group of students are all making the
same mistakes or have the
same misconception, you can form an
ad hoc tutorial
group and conduct a mini-lesson with them.
Some
groups consider multiple
ads of the
same promo as spam.
While some things in marketing have changed (the addition of social media, book trailers, buying Google
Ad words, creating online communities), some things have stayed the same (full - page announcement ad on the back of the Times arts section, easelbacks, bookmarks, Reading Group Guides, regional bookseller holiday catalogs
Ad words, creating online communities), some things have stayed the
same (full - page announcement
ad on the back of the Times arts section, easelbacks, bookmarks, Reading Group Guides, regional bookseller holiday catalogs
ad on the back of the Times arts section, easelbacks, bookmarks, Reading
Group Guides, regional bookseller holiday catalogs).
Various
groups have looked at the influence of excess energy on skeletal development and found that great Danes fed
ad lib had a higher frequency of osteoarticular disorders compared to the
same breed fed 66 % of the
ad lib ration (3,4).
Looking for
Group on Xbox Live allows gamers to browse and send «want -
ad» like posts to the Xbox Live community, helping you to quickly connect with other gamers looking to accomplish the
same goal.
The Competitive Enterprise Institute (the
same group that last year ran
ads saying, «Carbon dioxide... They call it pollution... We call it life) last week excoriated federal officials for generations of bad forest management on federal lands and for state and federal insurance policies that encourage building in fire - prone areas.
Bottom line is that consensus climate science, the sustainability movement, the population control / reduction
groups, progressive
groups ad infinitum are all arms of the
same progressive octopus.
I'm not sure if it's the
same organization, but during their coverage of the presidential primaries, CNN has been running an
ad by either one of these
groups or a similar
groups that states that coal is the energy that fuels the good times in America.
At the
same time, a higher - level body charged with defining those policies (the so - called «
Ad Hoc Working
Group on Long - term Cooperative Action under the Convention ``, or AWG - LCA) hadn't even considered the matter because it was waiting for word on which methodologies worked best.
Among the great things that happened on November 4, voters ousted anti-consumer judges in major upsets by electing two chief justices and two supreme court incumbents, and re-electing the West Virginia attorney general, who has been relentlessly targeted by «tort reform»
groups and attacked during the campaign by U.S. Chamber of Commerce - supported
ads, which were produced by the
same nice folks who brought you the famous «swift boat» spots.
-LSB-...] 2) If you choose to buy an
ad, it will sit alongside hundreds of other
ads, all saying the exact
same thing and looking nearly identical (in the words of fellow legal marketer Ross Fishman: «too - carefully composed
groups of lawyers in suits, smiling painfully, below generic headlines»).
Six weeks after a coalition of consumer advocates accused Google of using «deceptive and unfair»
ads in its YouTube Kids app, the
same group is raising new concerns about access to videos that are inappropriate for children.
This problem also applies to guardians
ad litem, frequently a small
group of lawyers or MHPs who are appointed by judges and placed over and over again in the
same local
group of lawyers» cases, and who similarly opine and write reports that sometimes are on the right side and sometimes on the wrong side.