Keep
the same ad running — Once you've written a great ad, run it at least four times if not more.
The same ad runs every time this TV channel goes to commercial break.
Not exact matches
Thanks to lobbying by Facebook and others, political
ads on social media are already not subject to the
same disclosure requirements as
ads that
run on TV or in print.
«We'd pay the
same thing to
run a tiny one - day
ad in the Boston Sunday Globe,» he says, «but the billboard sits there for 30 days.»
The beauty of digital advertising is that you can
run two different sets of
ad copy at the
same time, and the top performer can drastically lower your cost per click and your cost per acquisition.
If you Google «home cleaner,» or «babysitter» or «handyman» in a certain city, you'll either see
ads for one (or multiple) of the aforementioned on - demand platforms on the first page of Google; or you'll find directories (like Yelp) listed high up in Google, taking you to a more curated and ratings - based search results page where those
same on - demand companies are listed or have
ads running.
A full - page four - color
ad in The Southern Voice, a newspaper directed toward Atlanta's gay population,
ran them $ 450, as opposed to $ 4,000 for a comparable
ad in Creative Loafing, an alternative paper serving the
same geographic market but not specifically targeted toward gays.
However, the
ads aren't likely to draw the
same attention as this Minions
run if they become commonplace.
At the
same time, in an update on parallel measures it's taking to fight election interference, Facebook says it will launch a public archive in the summer showing «all
ads that
ran with a political label».
«At the
same time, we've delivered a record amount of advice and training to help businesses get their
ads right before they
run.
Graham said the IRS contacted the Billy Graham Evangelistic Association, a North Carolina - based ministry, after it
ran newspaper
ads in that state in April encouraging support for an amendment against
same - sex marriage.
Religious publishers work hard at developing books for laypeople, and they sometimes have breakthrough successes, but they face the
same marketing problems as the CHRISTIAN CENTURY - a limited budget makes it impossible to
run ads in major «secular» magazines or to do a really big direct mail campaign.
Multiple recordings of the
same alzheimer's
ads running on top of each other... noise pollution!
oh the
run,
run got to pass on 3rd and long
run game that every team knew was coming... and if
AD didn't get hurt you would have seen that
same running game last year also...
You can easily take your TV
ad creative and
run it online using in - stream or in - banner video formats to the
same audiences (but for far cheaper and arguably more effectively).
At the
same time, they might
run fundraising
ads on state / regional political blogs and persuasion
ads aimed at bloggers and journalists on the websites of the big state newspapers.
For activist nonprofits or unions, it's much the
same — people who go to the trouble of googling your organization or going to your website are probably already likeminded (or hate - surfing), unless you're
running ad campaigns or have seo optimized on some issues.
I don't remember who taught me this one (I think I heard about it a couple of years ago), but here's the trick: if you know of a group that has a large, high - performing email fundraising list, and your OWN campaign has the potential to appeal to those
same donors, you can try
running Google content
ads against phrases that always appear in that group's fundraising messages.
Top - level and sidebar
ads run in the
same auction, with top - level placement for
ads with highest CTR — must meet a certain threshold or else no
ads appear at the top.
But for the love of God, don't just resize the
same banner
ad you're
running on a non-blog.
Since humans as a species tend to
run with like - minded people,
ads aimed at fans» friends have a better chance of reaching someone interested in the
same topics, plus limited targeting tends to drop the cost and increase the ROI for an
ad buy.
At the
same time, digital campaigners can
run ads with the entirely different goal of influencing the broad public conversation.
69
AD, Part A District Leader Robert Botfeld is opposed by the
same racist
running against Councilman Mark Levine.
If the station airs an
ad for one candidate it must give all other candidates
running for the
same office an opportunity to advertise.
That
same poll found 63 percent of NY - 23 voters have a negative opinion of Pelosi, which explains why Owens
ran an
ad recently that claimed he votes 63 percent of the time with House Minority Leader John Boehner.
In New Hampshire, where
same - sex marriage was legalized last year, conservative groups are
running ads against Democratic Gov. John Lynch, who signed the marriage law and is up for reelection.
«And these
same values are why I am
running for Congress today,» he says in the
ad called «Generations.»
Laura Curran, the Democrat
running for Nassau County executive against Republican Jack Martins, has hired the
same team behind NYC Mayor Bill de Blasio's campaign operation: consulting firm BerlinRosen and
ad company AKPD Message + Media.
The
ad - by the
same public relations firm that launched the «Swift boat» attacks on John Kerry when he
ran against George Bush in 2004 election - is designed to convince people to oppose President Barack Obama's healthcare reforms.
His push to impose the
same disclosure requirements for online political
ads as the ones already placed on those that
run on television and radio or in newspapers drew the support of U.S. Sen. Amy Klobuchar (D - Minnesota).
Greenberg said he
ran ads in a local paper that resulted in about 100 people coming forward to police to say they were abused by the
same man, who ultimately was convicted and is still serving time in prison.
The
same day Rhodes said he would
run, a coalition of progressive groups calling itself Save My Care released
ads attacking House Republicans — including ones targeting Faso, Lee Zeldin of Long Island and Elise Stefanik, of upstate Willsboro — who voted for the bill to repeal and replace Obamacare.
Some of the busiest, most efficient and smartest plus size singles in town (who know how to best use their time) use personal
ads to meet other plus size singles without a great deal of wasted time, effort, and money
running here and there hoping they may accidentally
run into someone with the
same interests they have, someone compatible.
The menu's «Trailers» listing plays the
same three
ads that
run automatically at disc insertion.
By
running two
ads targeting the
same keywords, you'll often see a large difference in response, based purely on the
ad copy.
For example, if we
run a month - long Facebook
ad campaign, many people judge whether the
ad campaign is successful or not by checking their sales for the
same time period.
If you plan on
running Goodreads
ads and hosting a Goodreads giveaway, you'll get more exposure if you
run them both at the
same time.
Our publicist Robin, having
run many
ads and giveaways for authors, has found that doing giveaways and
ads at the
same time gets almost twice as many people entering the giveaway and increases clicks on the
ads.
Unsurprisingly, the least effective
ads on Reddit are campaigns that use the
same media that
runs in other places — not to mention any
ad with, as Martin puts it, «An extra layer of what I'd call social media crap.»
So start small, build up to bigger reviewers, then
run an
ad in a journal that gets sent to libraries featuring your books and your excellent, credible reviews (even so, personally, I probably wouldn't do that for most of my books... simply because the readers who buy cheap books on Kindle aren't the
same buyers who go to libraries to read books).
I then continued to
run Facebook
Ads for the whole week to fans of authors in the
same genre, as well as to my email list and LookaLike lists (more detail below.)
Because of this theory, and to promote the audiobook itself, I
ran 2 versions of the
same ad that reads:
Ads, like the kind you buy to promote your eBook on sites like Bookbub or Kindle Nation Daily, work well, especially when you stack multiple on top of each other — essentially
run lots of them during the
same time period for maximum impact.
Yahoo! is a business and I don't blame them at all for taking Purina's advertising dollars, the
same way I wouldn't blame a TV station I liked for
running Purina
ads.
Are you
running ads in the
same publication week after week?
The
ad - hoc multiplayer integration, which allows gamers to
run through the main campaign and extra missions with up to three friends, merits praise for not only allowing two players to sneak around in the
same cardboard box but for also offering new co-op strategies and previously inaccessible areas to explore.
I'll continue my
run as the «Token British Person Who Nominates Obscure British Things» and suggest a 1987 graphic adventure called Sláine, based on the character of the
same name from the comic book 2000
AD.
I took the
same budget we'd normally get for advertising in art magazines — a page in Artforum was $ 5,000 back then — and it only cost $ 1,800 to
run an
ad on late night TV.
These almost abstract, monochrome paintings treat the plain yet distinctive
ads that New York's most famous jewelry brand has
run daily for many years in the upper right hand corner of the
same page of The New York Times, while echoing associations with another classic, Truman Capote's Breakfast at Tiffany's, whose object of desire Holly Golightly lures admirers only to elude them later.
If I recall correctly, CATO has been
running a very similar (
same format, \ With all due respect, Mr. President, that is not true \ wording)
ad regarding deficit spending to stimulate the economy.